According to reports, Brand Finance has reported that Barcelona's brand value approaches €2 billion, up 15% year-on-year, and the club's revenue has exceeded €1 billion for the first time.

After completing their summer recruitment, Barcelona under Flick has met expectations in the competitive landscape this season. The report states that the team, under Flick's leadership, has won two consecutive La Liga titles and is competing for a third, which has also helped the club gradually improve its financial situation.

Barcelona has been able to strengthen its relatively complete squad thanks to the club's successful turnaround from the more difficult situation of recent seasons.

Brand Finance's "Football 50 2026" report, released in late August, shows that Barcelona's return to Spotify Camp Nou has also been a key factor in the growth of its brand value, helping the team return to the top three football clubs with the highest brand values globally. Real Madrid ranks first and continues to widen its gap with other competitors.

The report shows that Barcelona's brand value approaches €2 billion, up 15% from last year. Brand Finance attributes part of this growth to Barcelona's return to Spotify Camp Nou after more than two years, as well as winning two consecutive La Liga titles. Once the stadium is fully operational, Barcelona's brand value is expected to continue growing.

Pilar Alonso Ulloa, Managing Director of Brand Finance Iberia and Latin America, said: "The continued dominance of Real Madrid and Barcelona demonstrates the immense strength of these two globally recognized football club brands. They possess very high global visibility, the ability to attract star players, and can translate these advantages into commercial value, making it difficult for other club brands to challenge them. This year's 'Football 50' ranking shows that this gap is widening. Real Madrid's brand value reaches €2.4 billion, and Barcelona approaches €2 billion; they are the two most valuable and strongest football club brands globally."

Barcelona announced last Thursday that the club achieved record revenue and positive regular operating results for the third consecutive season, meeting its financial balance targets. This season's revenue exceeded €1 billion for the first time, primarily due to increased stadium operational revenue. This occurred despite some first-half matches being played at Johan Cruyff Stadium and the Olimpic Stadiums, with some matches at the 42,000-capacity Spotify Camp Nou.

Barcelona stated that continued growth in sponsorship revenue and record turnover from merchandise sales through its subsidiary BLM also contributed to the revenue increase.

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