On August 3rd, Beijing time (CEST), Migu officially announced that it will become LaLiga's exclusive new media partner in mainland China for the next four seasons (2026/27 season to 2029/30 season).

According to the agreement, for the next four seasons, fans in mainland China will be able to watch live broadcasts of all 380 LaLiga matches each season through Migu using a "free + paid" model. This collaboration also covers rich copyrighted content such as match highlights, on-demand programs, and short videos, allowing fans to review exciting moments at the first opportunity and continue to enjoy more LaLiga content.

Migu's broadcasting services will also include the Chinese localization production of LaLiga's international signal programs, while providing high-quality live broadcasts and rich derivative content, bringing Chinese audiences closer to LaLiga matches.

The signing ceremony was officially held on July 31st at Migu's Beijing headquarters,where Shen Wenhai, Chairman of Migu Co., Ltd., and Javier Tebas, President of LaLiga, jointly signed the cooperation agreement.

"LaLiga is one of the most influential top football leagues in the world, with mature event operations, a deep fan base, and broad market space. Migu and LaLiga have established a long-term, stable, mutually beneficial, and good cooperative relationship. This exclusive copyright cooperation for the new cycle will see Migu and LaLiga join forces to further strengthen LaLiga's event promotion, digital broadcasting, and fan services in China, satisfying the diverse needs of the vast number of fans and jointly opening up a new situation for LaLiga's operations," said Shen Wenhai, Chairman of China Mobile Migu Co., Ltd.

"We are very pleased to further deepen our cooperation with China Mobile Migu through this new agreement. The brilliant performance of LaLiga players at the World Cup has shown the excellent quality and unlimited passion of LaLiga to fans worldwide, and reaching this cooperation at this critical moment is very exciting. China has always been a core strategic market for LaLiga, and Migu's vast user base, strong technical capabilities, and deep insights into Chinese audiences make it our ideal partner to continue this momentum. In the future, with all matches broadcast on the Migu platform, Chinese fans will be able to fully appreciate the charm of these world-class players, clubs, and rivalries throughout the season," said Javier Tebas, President of LaLiga.

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