Vlahovic is about to officially join Besiktas, bidding farewell after four and a half years at Juventus. La Gazzetta dello Sport has calculated the investment and salary expenses of the Bianconeri on the Serbian star.

Since joining from Fiorentina four and a half years ago, Vlahovic has made 168 appearances for Juventus, scoring 68 goals. He also leaves behind a comprehensive account that reflects another aspect of his Juventus experience: the financial cost.
La Gazzetta dello Sport points out that the total cost for Vlahovic to Juventus (including pre-tax salary and amortization) was 162.13 million euros, of which the pre-tax salary was 76.78 million euros, and the amortization was 85.36 million euros (including 70 million euros transfer fee paid to Fiorentina, 10 million euros agent commission, and remaining bonuses).
What is the cost per goal? — The most direct data is the cost per goal: Vlahovic scored 68 goals, and the cost per goal was approximately 2.38 million euros, while his performance fluctuated between different seasons. In the 2022-23 season, the cost per goal for Vlahovic was 2.27 million euros; in the 2023-24 season, due to scoring 18 goals (his best goal tally in Turin), the cost per goal dropped to 1.81 million euros. In the 2024-25 season, this figure rose back to 2.46 million euros. Last season, this ratio was particularly high: 10 goals, with a total cost as high as 41.75 million euros, equivalent to 4.18 million euros per goal. The cost per game also showed the same trend. Vlahovic made 168 appearances for Juventus, with an average cost of 965,000 euros per game. This figure increased year by year, from 680,000 euros in the 2021-22 season to 758,000 euros in the 2024-25 season, finally reaching 948,886 euros in the 2024-25 season. In the 2025-26 season, Vlahovic made 23 appearances, and the average cost per game reached 1.82 million euros.
What is the cost per minute? — Next is perhaps the most interesting statistic: data related to actual playing time. Vlahovic played a total of 10,766 minutes during his time at Juventus. Dividing the total cost by the playing time yields 15,060 euros per minute. Last season was his peak season: 1,162 minutes played, with a total cost of 41.75 million euros, equivalent to 35,930 euros per minute. The final conclusion is that the striker scored 68 goals in 168 appearances, but this also meant an investment of over 162 million euros. From the data, the average cost per goal was 2.38 million euros, the cost per appearance was 965,000 euros, and the cost per minute played was 15,060 euros.
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Juventus
Beşiktaş
Dušan Vlahović
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