According to Marca, Real Madrid spent over 12 hours completing a sponsor photoshoot, nearly halting activities at the club's training ground, and even had minor disagreements with some sponsors.

Over 12 hours. Dozens of cameras. Shooting locations spread across Ciudad Real Madrid (Alfredo Di Stéfano). Players constantly moved in and out of shooting areas, and Mourinho even suddenly appeared to check on what the players were doing. That day, Valdebebas no longer looked like a training center, but rather like a giant film studio.
Real Madrid took advantage of a rare break in their schedule (the team only had to play Betis on Friday) to launch a massive operation: bringing together almost all brands associated with the team on the same day to complete most of their advertising commitments for the season.
BMW, Moa, Louis Vuitton, Melitta, Adidas, Emirates, HP, Abbott, Hisense, EA Sports, Nivea... the list of sponsors was very long. Everyone arrived at Valdebebas in the morning. Some production teams even began setting up the shooting location before 9 a.m., knowing the day would be long.
However, this did not disrupt the first team's daily routine. Mourinho decided the night before to postpone training until 5 p.m., so players could take turns going to different shooting locations in the morning and most of the afternoon. The entire process was carefully coordinated. According to each player's individual schedule, they appeared in front of the camera at different times: some after leaving the gym, some after receiving treatment from the physiotherapist, some during recovery training, and some before taking part in group training. No one was excluded.
All players participated in this large-scale photoshoot, and the daily operations of Real Madrid's training ground were suspended as a result. However, the atmosphere at the location was relaxed rather than serious. Players joked and laughed with each other, and some even ran over to other brand shooting areas to "tease" their teammates. Mourinho wanted to keep things under control. The Portuguese coach visited various shooting areas twice to check on the players.
The Bellingham Incident
A minor incident related to personal sponsorship contracts also occurred that day. Bellingham, one of the most sought-after players by advertisers and a Louis Vuitton brand ambassador, experienced a slight conflict due to a clash with arrangements for other brands present. The issue was quickly resolved without major impact, and the English player eventually completed the photoshoot for the French brand.
In terms of duration, the scale of this operation is more apparent. The first camera started working in the morning. The last camera continued shooting until evening arrived at Valdebebas. The last player finished his work after 8 p.m. More than 12 hours after it began, this large-scale photoshoot finally ended. For Real Madrid, this day took advantage of a break in the competitive schedule to do something unusual: bringing together stars and sponsors, transforming the training ground into Madrid's largest film studio within a matter of hours.
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