Beijing time (CEST) On the afternoon of August 17, Liverpool officially announced that Google Gemini has become its new official AI consumer partner, expanding Google Pixel's role as the club's official mobile phone partner.

Liverpool's official announcement:

The club has renewed its long-term partnership with Google Pixel and Google Gemini, further enhancing fan engagement through artificial intelligence. Since their first collaboration in 2023, Liverpool and Google Pixel have created many memorable moments both on and off the pitch.

These include the iconic image of Van Dijk celebrating with a Google Pixel phone following Liverpool's away victory against Nottingham Forest in the 2023-24 season, and Salah taking a selfie with fans in the Anfield stands after Liverpool won their twentieth league title in 2024.

Liverpool and Google Pixel are also continuing efforts to bridge the visibility gap between men's and women's football. In the 2024-25 season alone, Pixel-branded content generated over 13 million views and more than 500,000 interactions across Liverpool FC Women-related platforms.

Over the past three seasons, this partnership has also launched several high-profile campaigns, accumulating over one billion video views.

Gemini is Google's AI application, which can provide Liverpool fans with a football assistant function. By integrating with Google Maps and Gmail, it can help organize away travel, find venues to watch matches, and even mediate discussions in group chats.

Google Pixel will continue as Liverpool Football Club's official mobile phone partner, and will continue capturing and sharing exclusive behind-the-scenes content from both the men's and women's football teams using its industry-leading camera technology and AI features.

Traducido por IA.

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