Atletico Madrid has officially unveiled its 2026/27 home kit. The promotional photos for this classic red-and-white striped uniform feature four players: Llorente, Marc Pubill, Giuliano Simeone, and Baena—all considered key figures in the club's plans for the upcoming season. However, what stands out most is the absence of the team's leading striker, Álvarez, from the promotional images.

According to Mundo Deportivo, Álvarez's future has become a focal point of discussion among Atletico fans since he recently stated publicly: "A transfer would be the best outcome for everyone. I want to achieve my dreams." Many fans believe the Argentine striker should leave this summer, making the club's decision to exclude him from the new kit promotion seem like a calculated choice.

Currently, Álvarez is hoping to join Barcelona, but negotiations have stalled. His contract with Atletico Madrid runs until 2030, and the club has no intention of selling him, while Barcelona is unwilling to pay his release clause. As a result, talks have reached an impasse.

Reports indicate Atletico Madrid's stance is firm: they will not sell Álvarez to any La Liga rival, ruling out Real Madrid as a destination. If the player insists on leaving, foreign clubs such as Arsenal or Paris Saint-Germain may represent more realistic options.

However, Mundo Deportivo also notes that one shouldn't judge a player's future based solely on kit promotion photos. Beyond Álvarez, more than a dozen other players expected to remain with the squad next season are also absent from the promotional shoot, including Hanzko, Pablo Barrios, and Lookman. Therefore, not appearing in promotional materials doesn't necessarily signal an imminent departure.

It's worth noting that Atletico Madrid has incorporated elements honoring Álvarez in their new kit design. The team's new warm-up kit features a spider web pattern, paying tribute to the classic 2004/05 training gear and widely seen by fans as an homage to Álvarez, who carries the nickname "La Araña" (The Spider).

Atletico Madrid's 2026/27 kit is now officially on sale. Notably, the first person to wear the new kit at Cívitas Metropolitano was not an Atletico player, but BTS member SUGA during a concert at the stadium, marking the kit's public debut. This marketing approach has also generated considerable attention.

As for whether Álvarez will ultimately wear the new kit in competitive play, the summer transfer window still holds the answer.

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