According to Tuttosport, Juventus has arrived in Hong Kong and will play a friendly match against Chelsea tomorrow at Kai Tak Sports Park, with tickets almost sold out.

Juventus' commercial presence in Hong Kong and the Greater China region is steadily deepening. In 2019, the club opened its first and only overseas office in Hong Kong, with a team composed entirely of local professionals responsible for business development, partner activation, marketing, public relations, brand building, and institutional relations. Juventus views the Hong Kong office as a key driver for increasing regional revenue and fan numbers, and it has quickly become a core resource within the club's corporate ecosystem.

Juventus' fan network in Asia covers 34 fan clubs with a total of 1,283 registered members, with Greater China being one of the most active markets, boasting 20 fan clubs. The club also has 8 youth academies in Asia, including one in Hong Kong, two in mainland China, and the rest in Armenia, India, Japan, Tajikistan, and Uzbekistan.

Many local and international brands have become long-term commercial partners of Juventus, including historical sponsor Adidas and jersey sponsor Jeep, who are leveraging the team's trip to Hong Kong to further expand into this increasingly active market. This tour is also an opportunity for the club to deepen its relationships with local institutions and partners, with President Ferrero and Chief Business Officer Silverstone accompanying the team, which is of great significance.

Yesterday afternoon at 2 PM local time, the Juventus flight arrived in Hong Kong from Caselle, then the team bus took them to the W Hotel in Kowloon. Around a hundred fans had waited at the hotel entrance for two hours, most of them from Hong Kong and surrounding areas. The atmosphere reached its peak when Yildiz and Chiellini disembarked; Chiellini was referred to as "captain" by fans and received a warm applause. Spalletti looked focused, while Kalulu and Milik were busy signing autographs and taking photos with fans. That evening, legendary player Lilian Thuram also arrived at the hotel to participate in the tour's meet-and-greet event. His son Khephren was unable to travel to the Far East due to a knee injury. After tomorrow's friendly match against Chelsea, Juventus will head to Perth, Australia, to continue their pre-season tour.

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