Korea Craft & Design Foundation (KCDF) has launched the first outcome of the "K-Typography Brand Expansion Project" — a limited-edition 2026/27 Manchester City gift box designed for the Korean market. KCDF presented the product set to Manchester City players at the PUMA pop-up store "Manchester City House".

This limited-edition product was developed jointly by KCDF, PUMA Korea, and Superposition. Based on Manchester City's away jersey design, the product combines modern reinterpretations of Korean visual characteristics and traditional knot patterns into the design.

The gift box includes a Manchester City 2026/27 away jersey and a "gold-stamped butterfly cup and plate set." It also features a Korean food tray (Sopban) in Manchester City blue, displaying Korean typography and traditional knot motifs. Additionally, a custom-designed display reinterprets the butterfly-themed pattern from the away jersey, combined with Korean typography elements in a symmetrical layout.

The "K-Typography Brand Expansion Project," initiated by KCDF this year, aims to develop Korean typography as a visual cultural asset and design content. Seven domestic and international companies participated in the project, including PUMA Korea, CJ CGV, BC Card, Samsung C&T Fashion Division, Tous les Jours, LocknLock, and Onbrix.

The product presentation ceremony was held on August 6 at "Manchester City House" in Seongsu-dong, Seoul. Manchester City players Marmoush, Reijnders, and Jeremy Doku attended the event, and KCDF President Kim Gyeong-bae presented the special gift box to the players.

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