According to recent reports from The Athletic, Jamie Vardy's personal video channel has secured the rights to broadcast Bundesliga matches in the UK and Ireland.

Vardy's channel, titled "Jamie Vardy's Having a Party," launched in June and will broadcast seven Bundesliga matches this season, all airing on Friday evenings. The first match will be Bayern Munich vs Stuttgart in the season opener.

Vardy's channel is owned and produced by Banijay Entertainment, which has reached a one-year agreement with the Bundesliga, adding the former Premier League champion to the league's broadcasting lineup.

In 2025, the Bundesliga made history as Europe's first top-tier league to grant UK broadcasting rights to content creators. Under this agreement, The Overlap and "That's Football," a show presented by Mark Goldbridge, secured Friday night Bundesliga broadcasting rights.

For the 2026-27 season, The Overlap, founded and co-owned by Gary Neville, will no longer broadcast matches. In April 2026, a media group completed the acquisition of Mark Goldbridge's channel, including "That's Football."

Consequently, while Goldbridge's Bundesliga broadcasting agreement has been extended, The Overlap's arrangement has been modified. This season, the channel will air supplementary shows and interviews rather than live matches.

Other UK and Ireland broadcasting agreements remain unaffected. Sky Sports will continue to broadcast Saturday evening matches, Prime Sport will continue to show Sunday matches on a pay-per-view basis, and Samsung TV will continue to offer free match broadcasts.

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