Bayern Munich CEO Ruven Kasper stated that if Kane wins the Ballon d'Or, it would be extremely important for Bayern's brand: "From a branding perspective, this would put us in a different position. Having a club with a Ballon d'Or winner carries even more significance than statistical numbers. If you have a player like that, it's also a great honor for the club. Of course, this will also drive us to undertake more activities globally. This would send a powerful signal to others."

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