According to Globo Esporte, representatives from Corinthians, Palmeiras, Santos, São Paulo, and Juventude met on Friday afternoon at the São Paulo State Football Federation to discuss responses to proposals restricting gambling advertising, one of which could be put to a vote by the city council next week.

The clubs are concerned that such measures could impact their revenues. Similar proposals also exist at state and federal levels.

The meeting brought together 40 people from the marketing, communications, and legal departments of the clubs, as well as representatives from five betting companies.

The São Paulo city council is expected to vote on the proposal in first reading next week, and it is widely expected to pass by a substantial majority.

The bill, proposed by councilor João Jorge (MDB), aims to ban gambling operators from placing advertisements at "events organized by public or private entities, for-profit or non-profit, amateur or professional, held in the city of São Paulo, as well as in public or private spaces," with explicit application to forms including billboards, banners, and signage in stadiums. Proposed penalties range from 50,000 reais in fines to a two-year ban on organizing events.

The clubs fear this could force them to move events outside São Paulo to maintain existing advertising agreements. For Corinthians, Palmeiras, and São Paulo, these agreements total 350 million reais annually.

Another concern is that if the ban is limited to São Paulo, it could create revenue imbalance compared to teams in other states. Flamengo is frequently cited, as the club signed a betting company deal worth nearly 270 million reais annually, the highest in Brazil.

Meeting participants will now determine response measures to these proposals, with educational campaigns and collective action on the agenda, along with coordination with political leaders.

São Paulo's proposal is ready for a vote after approval from all city council commissions. It requires a simple majority in two readings before being sent to Mayor Ricardo Nunes (MDB) for signature.

According to Globo Esporte, a public hearing is planned after first reading passage to refine the text. The current interpretation is that this proposal does not ban shirt sponsorships, though some councilors hope to strengthen regulations further.

Traduit par IA.

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