Internazionale has officially announced that the club's social media followers have exceeded 100 million, spread across 26 accounts.

This achievement is not just a numerical breakthrough but also reflects the club's long-term digital strategy. Internazionale's on-field performance combined with more sophisticated digital operations has attracted an increasing number of new fans from outside Italy.

Over the past 12 months, Internazionale gained more than 16 million new fans, an increase of over 20%, a figure among the highest for top clubs globally. In the last six months, Internazionale's total followers surpassed 100 million between February and July, further cementing the club's popularity in world football. YouTube and TikTok were the two main platforms driving this growth.

Internazionale's YouTube subscribers have also exceeded 10 million, placing it among a select group of football clubs globally to reach this scale. From February to July, the club gained 6.1 million new subscribers, an increase of 135%. With this achievement, Internazionale has risen to seventh place in the global ranking of football clubs by YouTube subscribers.

Meanwhile, TikTok continues to be one of Internazionale's most active platforms. From February to July, the club's followers on this platform increased by 4 million, and engagement performance also steadily improved. Internazionale also leveraged TikTok to experiment with new storytelling formats, launching the "Out Of Phone" campaign to celebrate its 21st Serie A title. For the first time, platform-native content moved beyond phone screens to become a shared real-world experience, accompanying the championship parade and making the streets of Milan part of the club's digital narrative. This campaign garnered hundreds of millions of views and significantly boosted fan numbers, once again proving Internazionale's ability to connect the digital and real worlds through strong emotional moments.

The Internazionale fan base continues to expand globally, with growth primarily coming from international markets. Over the past year, the club's international fan base grew by 25.6%, indicating that its global expansion is becoming increasingly systematic. The United States remains the fastest-growing region in Western markets, with fan numbers increasing by 24.6% in the past 12 months, with TikTok and YouTube performing particularly well. Across the Americas, the region currently accounts for 18% of Internazionale's global fan base.

Beyond fan growth, the quality of Internazionale's digital performance is also improving. In the past season, impressions increased by 43%, video views by 33%, while the total volume of published content decreased by 33%. These data indicate that the club's more targeted editorial strategy has been effective and conducive to expanding reach and engagement.

This growth is built on the integration of content, platforms, and distribution methods. Continuously adjusted content strategies, a stronger digital channel presence, and a media strategy that is more focused on global and targeted delivery have collectively driven this sustainable long-term growth.

Luca Adornato, Internazionale's Brand and Marketing Director, stated: "This milestone is the latest step in Internazionale's long-term, clear, and stable strategy. The excellent results achieved last season prove that the new strategy, emphasizing quality over quantity, is effective. We are investing resources in content that is more relevant, innovative, and targeted at a wider global audience."

"The growth of our fan base reflects Internazionale's ability to connect with fans from different cultures and markets in a tailored way. This allows us to build stronger relationships with our supporters in Italy and around the world." Reaching 100 million followers is a significant achievement, but it is not the end. Internazionale will continue to leverage this momentum to explore new opportunities, enhance its presence on emerging platforms, and further deepen its connection with its growing, more international, and digitally connected fan base.

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