PUMA and Sassuolo jointly release new away kit for the 2026/27 season.

According to official news from Sassuolo, PUMA and Sassuolo jointly launched the new away kit for the 2026/27 season on July 30. This kit will be used by the men's, women's, and youth teams.

The design of the new away kit is inspired by the narcissus flower, which grows among rocks and is a symbol of the city of Sassuolo and the club. The jersey signifies that the club and community can take root, grow, and thrive wherever they go, always connected to their origins.

The narcissus symbolizes rebirth and self-identity. This jersey, entering the football field, aims to provoke thought on nature's place in human life, emphasizing that respecting, protecting, and cherishing our environment is our shared responsibility.

To present this story, the promotional video transforms the studio into a nature-dominated space: grass, flowers, roots, and vegetation break through from a completely artificial environment, creating a strong visual contrast. Nature becomes a metaphor for the Neroverdi community: capable of taking root, adapting, growing, and flourishing together both on and off the field, no matter where they are.

The design of the new away kit also echoes this concept, with a PUMA White base color and narcissus patterns in a Cool Light Grey tone, transforming identity elements into iconic features. Both the round neck and cuffs feature contrasting Fast Green, highlighting the jersey's clean lines. The club crest, sponsor MAPEI logo, and PUMA Formstrip are all presented in Puma Black.

The jersey features a regular fit and seamless stitching, with an ultra-light jacquard structure on the back for enhanced comfort and breathability. It also incorporates PUMA dryCELL technology to promote moisture evaporation, keep the body dry, and ensure optimal comfort throughout the game.

In line with PUMA's commitment to sustainability, the new away kit utilizes RE:FIBRE technology, which creates new materials from recycled textile waste without compromising quality. The jersey is made of at least 95% recycled textile waste and other polyester materials, marking an important step towards a more circular production process.

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