Real Madrid has been named the world's most valuable football brand for the third consecutive year and the strongest brand for the fifth consecutive year, according to Brand Finance's Football 50-2026 report.

Real Madrid has been named the world's most valuable football brand for the third consecutive year and the strongest brand for the fifth consecutive year, according to Brand Finance's Football 50-2026 report. The club's brand value increased by 25% to a new record of 2.4 billion euros.

Brand Finance noted in its report that Real Madrid is "the first football club in the history of this ranking, which spans over 20 years, to break the 2 billion euro brand value mark." The club once again recorded a record revenue of 1.221 billion euros in the 2025/26 fiscal year, marking the third consecutive year the club has broken the global revenue record in the football industry.

The Impetus of the Bernabéu Stadium

In addition, Brand Finance stated that Real Madrid's commercial position has been further consolidated after the completion of the renovation of the Bernabéu Stadium. The 2025/26 season is the first full season of the renovated stadium operating at near full capacity, with significant growth in ticket, catering, museum, and tourism revenue.

Strongest Football Brand

Brand Finance also assesses brand strength through indicators such as marketing investment, stakeholder brand equity, and commercial performance. In this regard, Real Madrid continues to lead with 95.8 points (out of 100) and achieved the highest rating, ranking first for the fifth consecutive year.

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