According to Sport, Lee Kang-in not only improves the team's midfield quality but also brings considerable commercial benefits to Atletico Madrid.

According to Korean media, Atletico Madrid has already started to recover costs from this acquisition as the sponsorship opportunities he brings are increasing. Local media reports that Atletico Madrid is close to finalizing a multi-year sponsorship deal with a Korean company, worth 20 million euros, which is enough to cover more than half of the player's transfer investment.

Reports indicate that Atletico Madrid is also pursuing another sponsorship deal worth 20 million euros with a European company, which also hopes to leverage the attention Lee Kang-in has generated in Asia since donning the red and white jersey to enhance its own image.

Lee Kang-in craze sweeps Seoul

Neither of these partnerships has been officially announced yet, but media outlets such as Xports News and News1 believe they are very close to being finalized. What has been confirmed is that after Atletico Madrid announced the signing of Lee Kang-in, all 10,000 jerseys brought to Seoul have been sold out. Spanish newspaper AS also stated that this is one of the strongest starts in terms of player commercial influence in many years.

Atletico Madrid's influence in South Korea has also rapidly increased. In the first two days after announcing Lee Kang-in's arrival, Atletico Madrid's social media followers surged by up to 200,000, indicating significant commercial growth potential from this signing. Furthermore, Lee Kang-in is also expected to bring an improvement in strength to the team on the pitch.

Establishing a foothold in Korea

In addition to these, the club has also opened Casa Atleti, a permanent store, in Seoul and has partnered with the Korean brand Over The Pitch. Just weeks after Lee Kang-in joined Atletico Madrid, the club is already anticipating that this transfer will bring even more commercial revenue.

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