Atlético Madrid officially unveiled its home kit for the 2026/27 season. Four players—Marcos Llorente, Marc Pubill, Giuliano Simeone, and Baena—featured in promotional photographs wearing the club's classic red-and-white striped jersey, as the club considers them key members of their plans for the new season. However, notably absent from the promotional campaign was the team's key striker, Julián Álvarez.

According to Mundo Deportivo, Julián Álvarez's future has become a central topic of discussion among Atlético Madrid fans since he recently stated publicly that "a transfer is the best outcome for everyone—I want to fulfill my dream." Many supporters believe the Argentine striker should leave this summer, making the club's decision to exclude him from the new kit campaign a logical choice.

Julián Álvarez is currently hoping to join Barcelona, but the transfer remains at a standstill. His contract with Atlético Madrid runs until 2030, and while Atlético refuses to sell, Barcelona is unwilling to meet the asking price. As a result, negotiations have stalled.

Reports indicate that Atlético Madrid's position is firm: they will not sell Julián Álvarez to any La Liga rival, which rules out Real Madrid as a destination. If the player insists on leaving, foreign clubs such as Arsenal or Paris Saint-Germain may become more realistic options.

However, Mundo Deportivo also noted that a player's future cannot be judged solely by promotional photographs. Beyond Julián Álvarez, more than a dozen other players expected to remain with the squad next season also did not appear in the campaign—including Hančko, Pablo Barrios, and Lúcman—so absence from promotional material does not necessarily signal an imminent departure.

Notably, Atlético Madrid did include elements paying tribute to Julián Álvarez in the new season's kit design. The team's warm-up kit features a web-inspired design that not only honors the classic training kit from the 2004/05 season but is widely viewed by fans as a nod to Álvarez, whose nickname is "La Araña" (The Spider).

Atlético Madrid's 2026/27 kit is now officially available for purchase. Interestingly, the first person to wear the new kit at Cívitas Metropolitano was not an Atlético Madrid player—it was unveiled during BTS member SUGA's concert at the stadium, a marketing approach that also garnered significant attention.

Whether Julián Álvarez ultimately wears the new season kit in competitive matches will be answered by the summer transfer market.

Переведено ИИ.

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