A Roc Nation director has exclusively revealed the story behind Vinícius's contract renewal and Diomande's transfer, describing the relationship between Vinícius and Real Madrid as a "romantic trilogy."

Some people may have never heard of this name, while others might be familiar with it. However, Roc Nation has become one of the most influential agencies today, and it is ready to change everything. Roc Nation Sports, a "sports management company" established by American artist Jay-Z to provide agent services to professional athletes, positions itself as a game-changer. Its roster includes NBA star LaMelo Ball, NFL stars Devon Achiuwa and Kyler Murray, among others.

Thiago Freitas explained exclusively to Marca: "Roc Nation Sports was born from Jay-Z's passion for sports. Initially, it focused on major American sports, but later began expanding into international sports." This subsidiary was established in 2023 when Roc Nation International acquired Thiago Freitas's agency based in Brazil. Through this merger, they brought Brazilian player expertise and over 20 years of experience to Roc Nation's football business.

Since 2023, this agency has experienced rapid growth in football, ranking among the top 10 most powerful agencies in soccer according to CIES (International Centre for Sports Studies) rankings based on the estimated transfer values of players under contract. Behind these figures lies the support of players like Vinícius, Diomande, and Endrick.

This summer was undoubtedly a turning point for Roc Nation. Four of the seven players with the highest market value secured new contracts. Vinícius extended his multi-year deal with Real Madrid, Diomande completed Real Madrid's record transfer, Martinelli moved to Saudi Arabia for €70 million, and on the final day of the transfer window, Malik Fofana joined Sunderland for €30 million.

However, their work is not limited to securing the best contracts for athletes. It also involves elevating their capabilities. "We want to transplant a lot of American sports culture into football, so that athletes can become idols not just on the field but also off it. The world we live in today is completely different from 5, 10, 15, or 20 years ago, and much more change is still needed. Today, all celebrities are role models for many people," Freitas revealed.

Among all the operations mentioned, Roc Nation's most meticulous work was Vinícius's contract renewal. This story dates back several years and ultimately concluded in August this year when the Brazilian player extended his contract with Real Madrid until 2032. "This process was handled by our CEO, Federico Peña. The deal between Vinícius and Real Madrid was like a romantic film trilogy. During the film's progression, there were conflicts, doubts, and obstacles, but everyone knew the ending. It was a kiss of love, a happy ending," Thiago Freitas revealed exclusively.

Roc Nation's COO made clear that Vinícius wanted to stay and was not considering other options. "Look back at all the players who have played for Real Madrid over the past 20 to 30 years. No one wants to leave."

Furthermore, Vinícius's contract renewal was not the only agreement between Roc Nation and Real Madrid. The agency also represents Yán Diomande, who completed Real Madrid's record transfer. They discovered him while he was still at Leipzig. "We always look at the stars, but when you look at the stars, sometimes a comet appears. Yán is like a comet among the stars, a Halley's Comet that appears only once every 8 to 10 years. When we had the opportunity to work with him, we did not hesitate," they said.

To achieve this, they moved to Germany and developed a development program aimed at raising Diomande's market value and ultimately convincing Leipzig to agree to his release. "Any club would want to retain a player of this level. We knew that completing this transfer would be a major challenge and a formidable task."

Thiago also revealed how Real Madrid and Paris Saint-Germain competed for the player. "Many of the world's most important and richest top clubs showed interest in Yán. But I always say that for a player, Real Madrid is like Pelé among clubs. Talking with a player about a club is like talking to a player who played with Pelé about Pelé. If Real Madrid shows interest, no other club stands a chance. The player wants to come to Real Madrid, so we must create an environment that allows him to do so."

For a player, Real Madrid is like Pelé among clubs.

Thiago Freitas knows Diomande well and believes he can make a difference at Real Madrid. "Like any magic trick, you never know when and where it will happen. Yán is a player who can bring many surprises to Real Madrid. Real Madrid faces opponents in most matches who aim simply not to lose. Therefore, Real Madrid often needs someone who can break tactical structures and surprise opponents. Yán has all of these qualities, and he is an ambitious young man. To excel at Real Madrid, you must be ambitious."

For Roc Nation, Thiago Freitas concluded that this transfer is extremely significant given the symbolic meaning for the clubs involved and that it is Real Madrid's record transfer. "This is undoubtedly a landmark event in world football. Real Madrid is a club that generates landmark events in the 21st century. Real Madrid leads world football. We believe that in 2, 3, or 4 years, we will see other big clubs—clubs like Real Madrid—referencing Yán's contract when making transfers. Not just the amount, but because a young player committed to such a substantial deal early in his career."

AI翻訳。

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