According to Globo Esporte, representatives from Corinthians, Palmeiras, Santos, São Paulo, and Juventude met on Friday afternoon at the São Paulo State Football Federation to discuss proposals to restrict gambling advertising, with one potentially being voted on by the city council next week.

The issue has already raised concerns among the clubs, who believe such measures could impact their revenue. Similar proposals also exist at the state and federal levels.

The meeting included 40 representatives from marketing, communications, and legal departments of the five clubs, as well as executives from five betting companies.

The São Paulo City Council will vote on the first reading of the proposal next week, and it is widely expected to pass by a large margin.

The bill, proposed by City Councilman João Jorge (MDB), aims to prohibit gambling operators from advertising in "events hosted by public or private entities, whether for profit or not, amateur or professional, held in São Paulo, and in public or private spaces," explicitly applying to multiple forms including billboards, banners, and in-stadium signage. Proposed penalties range from fines of 50,000 reais to a two-year ban on hosting events.

The clubs are concerned this will force them to relocate events outside São Paulo to maintain existing advertising contracts. For Corinthians, Palmeiras, and São Paulo, these contracts total approximately 350 million reais annually.

Another concern is that if the ban is limited to São Paulo, it could create revenue imbalance compared to teams from other states. Flamengo is often cited, as the team holds the highest betting company contract in Brazil, worth nearly 270 million reais annually.

Participants will next determine their response strategy to these proposals, with educational campaigns and collective action on the agenda, while also collaborating with political leaders.

The São Paulo city proposal is ready for voting after receiving favorable opinions from all city council committees. It must pass by simple majority in two discussions before being sent to Mayor Ricardo Nunes (MDB) for signature.

According to Globo Esporte, a public hearing is planned after the first reading to adjust the text. Under current interpretation, the proposal does not ban uniform advertising, though some councilmembers want stronger regulations.

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