According to a recent report from The Athletic, Jamie Vardy's personal video channel has acquired the broadcast rights to show Bundesliga matches live in the UK and Ireland.

The channel "Jamie Vardy's Having a Party", which launched in June, will broadcast 7 Bundesliga matches this season, all on Friday nights, with the first match being the season opener between Bayern Munich and Stuttgart.

Vardy's channel is owned and produced by Banijay Entertainment, which has reached a one-year agreement with the Bundesliga. The former Premier League champion joins the lineup of Bundesliga broadcasters in the UK and Ireland.

In 2025, the Bundesliga became the first top-tier European league to grant live broadcast rights in the UK to content creators. Under this agreement, The Overlap and Mark Goldbridge's "That's Football" acquired rights to broadcast Bundesliga Friday night matches.

For the 2026-27 season, "The Overlap", founded and co-owned by Gary Neville, will no longer broadcast matches. In April 2026, a media group completed the acquisition of Mark Goldbridge's channels, including "That's Football".

While Goldbridge's partnership agreement with the Bundesliga has been extended, The Overlap's cooperation model has been adjusted. This season, the channel will broadcast supplementary shows and interviews rather than live matches.

Other broadcast rights agreements in the UK and Ireland remain unaffected, with Sky Sports continuing to show Saturday night matches, Amazon Prime Video continuing pay-per-view Sunday matches, and Samsung TV also offering free broadcasts of select matches.

Traducido por IA.

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