Ahead of Juventus's Serie A Round 2 home match against Parma, Juventus CEO Carnevali gave an interview to DAZN.

First, let me greet you again with my sincere regards...
Yes, the past two and a half months have been very rewarding, intense, and demanding. Reaching this point gives us immense satisfaction and a sense of accomplishment. Of course, I believe there are still many, many tasks ahead of us, which is undoubtedly a new and fascinating challenge. That's why we're dedicating ourselves with great passion to this work. Especially on a special night like this, being at the Allianz Stadium is a great honor for me personally.
Now, I'd like to move on to midfield acquisitions, particularly the Kessié transfer, which was heavily discussed but ultimately fell through. Since he ended up at Atalanta, could you tell us what went wrong in the negotiations that led to this deal's failure? Also, given concerns about Thuram, is midfield currently the priority position where Juventus needs to strengthen in the transfer market?
Regarding Kessié, the entire process was actually quite straightforward. He's certainly a player we're very interested in and appreciate greatly—we had several days of detailed negotiations with him on contract terms. However, when conducting these operations, we must always stay pragmatic and remember that we're constrained by Financial Fair Play regulations, which are absolutely crucial for our club at this stage.
At the same time, I feel very fortunate. Since arriving in Turin, I've worked closely with our Sporting Director, Ricci Massara, and Marco Ottolini. Together, they've built a very strong, cohesive, and efficient squad. We also maintain an extraordinary and harmonious working relationship with our coach, because all matters regarding squad building and transfers are completely open, discussed jointly, and decisions are shared.
We're well aware of the fundamental challenges the club currently faces. We have strong ownership and financial backing behind us, so this isn't about a lack of funds or economic problems. It's primarily about the financial and compliance parameters imposed on us by UEFA, and we must absolutely ensure the club operates within these specific parameters and framework.
For this reason, many times we simply cannot exceed or bypass these established limits. Sometimes we must make compromises or pass up opportunities, because these internal regulations and market operations are extremely intricate and complex. To be honest, even for us professional club executives, these restrictions are often very difficult to manage, let alone for those outside the industry who don't have a deep understanding of these specific rules.
As you know, in the current transfer market context, we must rigorously calculate all aspects of player sales value, including their original total salary, all contract bonuses, and so forth. In terms of maintaining financial balance, the total cost of newly acquired players absolutely cannot exceed the amount freed up from player sales—not even by one euro. Therefore, we face clear objectives and extremely important constraints in transfer operations.
In the Kessié case, initially it seemed we had the possibility to complete the deal, as we overcame many obstacles and made significant efforts to meet his personal demands. But perhaps—and this is pure speculation on my part, I cannot be entirely certain—the player himself wasn't as strongly interested in joining a great historic club like Juventus. Or perhaps his willingness was underestimated by his agent. As you and I know, there are many agents in football today who sometimes prioritize their own commercial interests over considering and protecting the player's career prospects and interests.
But in any case, I firmly believe in this: whoever chooses to play for Juventus must have infinite passion for this badge, a strong desire to join us, and above all must consider wearing this black-and-white shirt as the highest honor and pride. This standard applies to everyone in the transfer market—no exceptions.
I firmly believe we currently have an excellent squad, but we must continue working tirelessly and dedicating ourselves to extremely hard work. We in management must work hard, our coach, our players, and our entire club staff must work even harder, because I believe that's the main objective this club pursues. As for all other transfer rumors or external distractions, they're really not that important.
Furthermore, we're very clear about what objectives we need to achieve, and we're fully aware of the various tasks and challenges we face. With only a few days left until the transfer window closes, we don't intend to make hasty promises to supporters, because we know our real situation and the limits of these regulations. On this matter, we must remain absolutely honest, objective, and fair. But at the same time, we firmly believe we're fully capable of doing good work and achieving excellent results within the existing conditions.
One final quick question: we see Jonathan David in the starting lineup today. Can we therefore rule out the possibility he'll leave before the transfer window closes on September 1st?
My club's operational and transfer philosophy is this: in the current transfer market, no player is absolutely unsellable. Therefore, whenever a favorable market opportunity presents itself that's beneficial for all parties, we must sit down for serious negotiations. Because a transfer decision never depends solely on our club—it requires coordination and cooperation from multiple parties, including the interested club, the club making the offer, but most crucially, the player's own willingness. These factors together determine the final outcome. With only a few days left until the window closes, various possibilities and opportunities for both acquiring new players and selling players remain very much open.
Tradotto dall'IA.
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Juventus
Atalanta
Franck Kessié
Jonathan David
Giovanni Carnevali
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