Since taking over as AC Milan's head coach, Amorim has become the center of attention due to his direct communication style, which differs markedly from his predecessors. Marco Pasotto, a journalist at La Gazzetta dello Sport, wrote an article expressing his appreciation for this approach.

Below is Marco Pasotto's article:

A "warning" has arrived from England: this incoming coach will never make your press conferences boring. What you will be dealing with is a man who believes deeply in his philosophy and is determined to implement it at any cost. Ruben Amorim has always been a coach deeply committed to his profession and his football philosophy. He never compromises to adapt; instead, he demands that others adapt to him. This stems from his awareness that whether at Manchester or AC Milan, he was brought in to salvage a declining giant. To do this requires a leader with a strong personality and few compromises. This doesn't mean he needs to be an iron-fisted tyrant; for him, it simply means "setting things straight."

The "negotiating card" he offers his players is straightforwardness. As he emphasized after the match against Lazio: "It's important to always be honest with the players. When I say certain things to the media, it's because I've repeated them ten times to the people involved. I know this approach isn't common, but I think it's important. I believe the players trust me because they know I dare make these statements precisely because I firmly believe in their abilities."

Obstacles

This is how Amorim communicates publicly; he never gives vague answers to questions and prefers to explain. A pure football enthusiast, he enjoys diving into tactical analysis, but he likes to present his working methods as clearly as possible, displaying his attitude toward the entire club, not just the dressing room. If anything bothers him, he won't hesitate to point it out, even though he's only been at AC Milan for a few weeks and the season has just started.

At the pre-match press conference before the away fixture against Lazio, he stated bluntly: "Someone is just waiting for me to fail, and when I say this, the players are listening in the next room." This comment alluded to some criticism directed at him after the team drew with Juventus in Turin. Then, with a hint of defiance, he added: "You will always see our determination on the pitch. I understand it's difficult for you to accept a young foreign coach teaching you how to play."

The Key Point

Anyone could mistake him for arrogant, but if you observe him speaking up close, you won't get that impression; instead, you'll feel an intense passion for the fight that runs deep. Whatever he says – even the most ordinary concepts – carries an emotional intensity that runs very high, and that's hardly a flaw.

As his time coaching the Rossoneri progresses, Amorim has begun emphasizing what he deems necessary. This is to clear up misunderstandings and avoid repeating the mistakes at Manchester, where his public confrontation with the club ultimately led to his dismissal.

He is also firm in his core decisions. In the match against Lazio, he provided a vivid example: "Pulisic hasn't had playing time? In my opinion, even if he were the best player in the world, I wouldn't sacrifice the players who have given so much for me until now."

Given Modric's current situation, this statement also applies to the Ballon d'Or winner: "If we turn the match into a speed race, it becomes impossible for him." And after the match, he didn't hesitate to agree with Mario Gila's comment about "a dreadful display in the first half" – how many other coaches would dare do that?

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