La Liga announces Retro Matchday returns for Round 31 in new season

La Liga officially announced the 2026-27 season schedule earlier today, confirming that Retro Matchday events will continue in Round 31. Related link: La Liga Official: First Retro Matchday a Success, Set to Return Next Season

In April this year, La Liga held its inaugural Retro Matchday event. The initiative involved all 38 clubs and achieved unprecedented coordination across the league, establishing itself as one of the largest collective activities in La Liga's history.

La Liga's Retro Matchday generated significant cross-domain impact, engaging major business sectors of La Liga and its member clubs. The event garnered over 547 million views and nearly 30 million fan interactions across digital platforms.