Liverpool has officially announced that EA SPORTS will continue as the club's official football simulation game partner, building on a long-standing collaboration to further connect the worlds of football and gaming through original content, digital activations, and fan experiences.

Throughout their partnership, Liverpool and EA SPORTS have launched several successful campaigns, including the widely popular annual player ratings reveal series. This series garnered over 115 million views and 6.6 million interactions across the Reds' social media channels.

This renewal extends the collaboration between both the men's and women's teams, with an increased focus on Liverpool FC Women. Fans can expect more EA SPORTS content centered around the women's team, including activities from the AXA Melwood Training Centre.

The next phase of the partnership will also coincide with the launch of EA SPORTS FC™ 27, where Liverpool will feature prominently in the new game.

Reds forward Rio Ngumoha was recently announced as a global ambassador for EA SPORTS FC. Liverpool captain Virgil van Dijk leads the Reds' ratings in FC 27 with 88, while new Liverpool FC Women signing Natalia Ramos leads the women's squad with 82.

FC 27 will also offer fans more new ways to represent and interact with the Reds within the game. The new shared football playground, "The Grounds," can host up to 100 players to socialize and compete in the same space, and players can also unlock personalized Liverpool × Adidas items.

The FC 27 experience will also extend to matchdays at Anfield. Fans will have the opportunity to try out the game in the fan zone before the Liverpool FC Women's Merseyside derby on September 27, and before the men's team's home match against Manchester City on October 11.

Ben Latty, Liverpool's Chief Commercial Officer, stated: "We are delighted to continue our partnership with EA SPORTS, a collaboration that will now extend beyond a decade.

"Over the years, we have launched many exciting campaigns and content together, providing fans worldwide with new ways to engage with the club through gaming.

"The most exciting aspect of this new phase is the opportunity to take our collaboration even further. A key direction is to place greater emphasis on Liverpool FC Women. We want our partnership to represent the entire club, and we look forward to creating more content and experiences around the women's team with EA SPORTS.

"EA SPORTS has always been an excellent partner for the club, and we are eager to continue building on our already very successful foundation."

James Salmon, Senior Director of Partnership Marketing at EA SPORTS FC, said: "We are incredibly proud to continue our long-standing partnership with Liverpool FC. Liverpool is defined by its rich history, global influence, and one of the most passionate fan bases in world football.

"For over a decade, we have been dedicated to bringing football and gaming closer together. We are thrilled to extend this relationship across the entire club and forge even more meaningful connections with Reds fans worldwide."

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