Is this the end? Following a falling out with manager Roberto Martínez, Cristiano Ronaldo departed Portugal's UEFA Nations League training camp, raising speculation that his international career may be over. In the latter stages of his playing career, representing his country has always been a major motivator for Ronaldo. Last summer, he stated that the World Cup would be his last, though he left the door open for Euro 2028.

Now at 41, Cristiano Ronaldo must consider his next chapter. Retirement is a genuine option, with his Al Nassr contract set to expire next summer.

The former Manchester United star is not without alternatives.

He holds assets worth £1.1 billion and has been building his post-football life through numerous business ventures for years.

The Sun Sport has examined what Ronaldo's life after retirement could look like, starting with his most significant business ventures.

Hollywood Calling

In 2025, Cristiano Ronaldo partnered with British director Matthew Vaughn. Vaughn previously produced "Lock Stock and Two Smoking Barrels" and "Snatch," and directed "Layer Cake," "Stardust," "Kick-Ass," "X-Men: First Class," and "Argylle."

The two have co-founded production company UR•Marv, with two action films already completed and a third in development.

At the time, Ronaldo said: "This is an exciting new chapter for me, and I look forward to taking on new challenges in business."

Vaughn was equally enthusiastic about the project.

He said: "Cristiano has written stories on the pitch that I could never write. I look forward to making inspiring films with him. He is a real-life superhero."

Expanding Media Empire

Storytelling and content creation have become central to Ronaldo's business portfolio.

Before aspiring to become a movie mogul, in 2024 Ronaldo launched his official YouTube channel UR•Cristiano.

Since its launch, Ronaldo has appeared alongside MrBeast, discussed football with Rio Ferdinand, and given fans a window into the life of the world's most famous footballer.

His partner Georgina Rodríguez has also leveraged the channel to launch UR•By Gio, a lifestyle content platform showcasing her life beyond her Netflix show.

In 2025, Ronaldo acquired a stake in WOW FC, a rapidly growing Spanish mixed martial arts promotion co-owned by UFC star Ilia Topuria.

Last week, their WOW 32 event was livestreamed on Ronaldo's YouTube channel, with more content to follow.

Business Empire

Even while still playing, Cristiano Ronaldo operates a staggering £1 billion brand portfolio.

He previously said: "I started preparing for retirement when I was 28. I established multiple companies and invested in hotels, clinics, and rehabilitation businesses, because football cannot last forever."

His business focus spans three areas: hospitality, health and wellness, and technology and media investments.

His global hotel chain Pestana CR7 already has luxury properties in Lisbon, Funchal, Madrid, New York, and Marrakech.

And there's more to come. Resorts in Paris and Riyadh are scheduled to open in 2027.

In 2019, Ronaldo partnered with Paulo Ramos to co-found hair transplant clinic Insparya.

They already operate across Spain, Portugal, and the Middle East.

Ronaldo owns several gyms under the brand CR7 Crunch Fitness in Spain and Portugal, and has invested in premium mineral water brand URSU9.

Continuing his health and fitness ventures, the Real Madrid legend launched integrated health app Erakulis in 2024 and made substantial investments in Bioniq, a data-driven health company specializing in personalized vitamin supplements based on complex blood analysis.

In February 2026, Ronaldo upgraded his 13-year brand ambassador partnership with Herbalife to a direct business partnership. He invested £5.6 million to acquire a 10% stake in subsidiary Pro2col.

Pro2col is an AI-powered operating system that synchronizes user data and wearable device metrics to deliver highly personalized nutrition, habit tracking, and health management solutions.

Of course, don't forget his underwear brand, which produces boxing trunks and briefs that have generated substantial income for Ronaldo.

As the reality of his glittering career ending approaches, Ronaldo revealed in an August interview with Vogue that he is preparing for the future with Georgina and their five children.

He said: "This will probably be my last year in football, and I want to leave a great legacy."

He added: "My future is already planned. I have so many things keeping me busy that it's difficult to pin down just one.

"Football can leave a big void, so I need to fill my time in various ways, not just one. I also want to enjoy life more, travel more, watch more padel, play more padel myself, and continue to enjoy everything I've earned. Everything we've earned.

"In the end, I made a lot of sacrifices over 25 years."

Club Owner

Cristiano Ronaldo has always been clear that he will not become a manager.

However, after watching David Beckham succeed with Inter Miami, he took his first steps as a club owner.

In February, Ronaldo confirmed he acquired a 25% stake in Spanish club UD Almería.

He said in a statement: "For a long time I wanted to contribute to football outside the pitch… I look forward to working with the board to support the club as it enters a new phase of growth."

Ronaldo has also captured the imagination of Manchester United fans, who have speculated about what he would do if he owned the club.

At the 2024 Globe Soccer Awards in Dubai, he said: "Manchester United's issues remain the same.

"The problem is not always with the manager; it goes much deeper. If I were the owner, I would clarify the situation and fix what's wrong."

Sir Jim Ratcliffe, consider yourself warned.

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