Reporter Tim: AC Milan's Move to Adidas in 2028 Strongly Confirmed

Antonio Vitiello, a MilanNews correspondent, released a new video on his podcast channel discussing recent developments regarding AC Milan.

Here is the complete content from the second half of the video:

In this video, I also want to discuss with you Adidas as a jersey sponsor, because the rumors we've discussed on this channel over the past few hours, and the news about AC Milan's possible change of jersey sponsor mentioned in the articles published on MilanNews, are getting increasingly confirmed.

AC Milan is likely to return to Adidas, and it's big news for two reasons. The first reason is financial, because if AC Milan switches from Puma to Adidas, they will definitely see a significant increase in contract terms and financial benefits, with higher annual jersey sponsorship revenue.

Currently, AC Milan's sponsorship contract with Puma generates approximately 25 to 30 million euros each year, including bonuses related to European competition performance. If AC Milan participates in European competitions and plays more matches, the bonuses and trigger clauses increase, and AC Milan's revenue increases. It can be said that, including all clauses, AC Milan's maximum annual revenue from Puma is around 30 million euros. If they switch to Adidas, this figure will significantly exceed 30 million euros. Therefore, from an economic and revenue perspective, signing a contract with Adidas will further increase AC Milan's financial income.

However, it should be noted that AC Milan's contract with Puma currently runs until 2028, so this change will not officially happen before 2028. The club currently openly states that they are very satisfied with their partnership with Puma, and of course, the club must say this, since both parties have signed a formal contract and AC Milan receives sponsorship fees. Therefore, one cannot blindly and openly state their position to Adidas; if AC Milan recklessly declares, "Great, we're returning to Adidas," I'm certain Puma would take legal action—that's my personal opinion.

As for the second reason, this relates to brand image, the feel of wearing the jersey, and certain sentiment and romance. Many fans are very pleased with the potential return of AC Milan to Adidas, not only because Adidas is a leading top brand, and this German brand has high recognition worldwide. That said, to be honest, Puma has done excellent work in recent years, and while some jersey designs may not be ideal, there are also many very beautiful styles, such as this year's Puma away jersey, which is quite nice.

Moreover, everyone understands that this depends heavily on team performance. If the team plays well and trophies or championships are associated with a particular jersey, that jersey becomes very beautiful. For example, I still have very fond memories of the Puma jersey when we won the Serie A title in 2022, because it reminds me of the joy of victory and Zlatan Ibrahimović's signature. So it's always closely tied to winning.

Nevertheless, returning to Adidas still carries strong sentiment and romance, because Adidas was AC Milan's sponsor for a long time in the past. If I'm not mistaken, it's been about 9 to 10 years since they parted ways, but in the past, it witnessed many glorious victories for AC Milan. Going back to the concept of winning, it was the sponsor for AC Milan's Champions League campaigns and their glory, and it also accompanied the epic Berlusconi era. Therefore, this jersey sponsor's return is full of romantic feeling for many fans, and related inside information is increasingly emerging.

It must be emphasized again that the brand change from Puma to Adidas will only happen when Puma's contract ends in 2028, but it can be said that this rumor is now quite well confirmed. You can leave comments telling me your opinion on the jersey sponsor and this friendly match. While I understand your perspective, it may be difficult to comment if you haven't watched the match recording, highlights, or the full match, but I have tried my best to provide you with the necessary information and essence.

Personally, I would prefer to have a live broadcast of today's match. Currently, with so many convenient tools available, broadcasting a match on social media platforms is not a big issue, but AC Milan ultimately decided not to broadcast it. Sometimes I don't know what to say... I think people often complicate things even in trivial matters.

Some might say, "They didn't broadcast because fans would be upset if AC Milan lost," but this is an internal trial friendly match without regular national team players. If I'm not mistaken, Juventus also lost in such a friendly match, and Napoli also lost in a friendly match. Does that mean their opponents were stronger? No, it just means you're playing with a team that might only have 8 or 9 regular players, with the rest being substitute players and academy youngsters.

Therefore, I don't know what to say. If it were me, I might make a different decision. Since this is a friendly match, I would broadcast it on any platform, but that's AC Milan's choice. Please tell me your opinion, and I also send you greetings and hugs. See you in the next video.

Reporter Tim: AC Milan's Move to Adidas in 2028 Strongly Confirmed

Here is the complete content from the second half of the video:

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