Is this the end? After a conflict with coach Jorge Jesus, Ronaldo left Portugal's Euro training camp, and his international career could be over. Playing for his country has always been a significant motivation for Ronaldo in the latter part of his career. This summer, he confirmed he had played in his last World Cup but remained open to participating in Euro 2028.

Now, at 41, Ronaldo must begin thinking about his next steps. Retirement is a serious option, and his contract with Al Nassr expires next summer.

The former Manchester United star is not short of options.

He reportedly has a fortune of £1.1 billion and multiple business ventures outside football, having long prepared for life after the game.

The Sun Sport has explored what Ronaldo's life after retirement could look like, starting with one of his most significant ventures to date.

Hollywood calling

In 2025, Ronaldo partnered with British director Matthew Vaughn. Vaughn produced films including "Snatch" and has directed "Layer Cake," "Stardust," "Kick-Ass," "X-Men: First Class," and "Argylle."

The two co-founded a film production company called UR•Marv, and they have reportedly already completed two action films together, with a third in the series to be finished later.

Ronaldo said at the time: "For me, this is an exciting new chapter, and I can't wait to venture into new enterprises."

Vaughn was equally enthusiastic about the project.

He said: "Ronaldo has created stories on the pitch that I could never have written. I look forward to making inspiring films with him – he's a true superhero."

Expanding his media empire

Storytelling and content creation have become a crucial part of Ronaldo's business empire.

As early as 2024, before even aspiring to be a film mogul, Ronaldo launched his official YouTube channel, UR•Cristiano.

Since launching the channel, Ronaldo has appeared alongside MrBeast, discussed football with Rio Ferdinand, and given fans a glimpse into the life of the world's most famous footballer.

His partner, Georgina Rodríguez, has also used the channel to launch her content platform, UR•By Gio, showcasing her lifestyle beyond her Netflix show.

In 2025, Ronaldo entered the mixed martial arts world by acquiring a stake in WOW FC, a growing Spanish fighting promotion co-owned by UFC star Ilia Topuria.

Last week, their WOW 32 event streamed live on Ronaldo's YouTube channel, with more content to follow.

Business empire

While playing football, Ronaldo has managed a billion-pound brand with remarkable valuation.

He once said: "I started preparing for retirement when I was 28. I created several businesses and invested in hotels, clinics, and rehabilitation companies because football doesn't last forever."

His business focus is divided into three areas: hospitality, health and wellness, and technology and media investments.

His global hotel chain, Pestana CR7, already operates premium properties in Lisbon, Funchal, Madrid, New York, and Marrakech.

And that's not all. In 2027, they will also open resorts in Paris and Riyadh.

In 2019, Ronaldo partnered with Paulo Ramos to found Insparya, a hair transplant clinic.

They already operate in Spain, Portugal, and the Middle East.

Ronaldo owns several fitness facilities called CR7 Crunch Fitness in Spain and Portugal and has invested in the premium mineral water brand URSU9.

Continuing his ventures in health and wellness, Ronaldo launched the integrated health app Erakulis in 2024 and made a significant investment in Bioniq – a data-driven health company specializing in personalized vitamin supplements based on complex blood analysis.

In February 2026, Ronaldo transformed his 13-year brand ambassador partnership with Herbalife into a direct business partnership. He invested £5.6 million to acquire a 10% stake in Pro2col, its subsidiary.

Pro2col is an AI-powered operating system that synchronizes user data and metrics from wearable devices to create highly personalized nutrition, habit tracking, and health management solutions.

Of course, let's not forget his underwear brand, which offers boxers, briefs, and trunks, and continues to generate significant revenue for Ronaldo.

Facing the reality of his storied career coming to an end, Ronaldo told Vogue in August that he was preparing for a future with Georgina and their five children.

He said: "This will probably be my last year playing, and I want to leave a wonderful legacy."

He added: "My future is already planned. It's hard to pinpoint one specific thing because I have so many things keeping me busy.

"Because football could leave a big void, you have to fill your time in different ways, not just one. Also, enjoy life more, travel more, watch more padel, and also play padel which I love, and continue to enjoy everything I've earned – everything we've earned.

"After all, I've made many sacrifices over 25 years."

Club ownership

Ronaldo has been clear that he will not become a manager.

However, after seeing David Beckham's success with Inter Miami, he took the first step toward acquiring a club.

In February, Ronaldo confirmed he had purchased a 25% stake in Spanish club Almería.

He said in a statement: "For a long time, I've wanted to contribute to football off the pitch... I look forward to working alongside the board and supporting the club as it enters a new phase of growth."

Ronaldo also set Manchester United fans dreaming when he spoke about what he would do if he owned the club.

At the Dubai Globe Soccer Awards 2024, he said: "The problems at Manchester United are the same.

"The problem isn't always the manager; it's much more than that. If I were the club's owner, I would set things straight and fix what's wrong."

Sir Jim Ratcliffe, consider yourself warned.

Traduit par IA.

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