On September 20, football apparel website Footy Headlines revealed exclusively that since Swiss sportswear brand On officially entered football, the name of their first football boot has become a major topic of interest. On has signed Mbappé and appointed French football legend Thierry Henry to head their football division. Against this backdrop, speculation has emerged about what name the brand's debut football boot will carry.

Previously, On introduced an ultra-lightweight football boot prototype. Manufactured using the brand's proprietary LightSpray robot-spray technology, this prototype has been used by Mbappé during training. However, On has not officially announced the shoe's name and confirmed that the commercial version for consumers will not launch until 2027.

Footy Headlines discovered through recent trademark filings that On Clouds GmbH, an On subsidiary, has registered two new trademarks in Switzerland: "CLOUDCAPA" and "CLOUDAURA". With both names clearly connected to On's long-standing "Cloud" naming system and the registration timing coinciding with On's official announcement of entering football, speculation has grown that one of these names could be used for the brand's first football boot.

However, On has not confirmed any direct connection between these two trademarks and its football business. Therefore, it remains unconfirmed whether "CLOUDCAPA" or "CLOUDAURA" will become the official name of On's first football boot.

CLOUDCAPA or CLOUDAURA? What Will On's First Football Boot Be Called?

According to trademark information obtained by Footy Headlines, On Clouds GmbH registered two new trademarks "CLOUDCAPA" and "CLOUDAURA" in Switzerland in late August 2024.

Both trademarks fall under Class 25 goods, which includes footwear, sports shoes, and everyday athletic shoes. In terms of product categories, both names are closely related to On's core business operations and align with the brand's long-standing practice of building a product naming system around "Cloud".

Notably, the timing of these trademark registrations is very close to when On officially announced its entry into the football market. On recently announced its "Dream On, Football" initiative, formally establishing football as a new business direction while signing Mbappé and appointing Henry to oversee their football operations. Naturally, the appearance of these two new trademarks has sparked considerable speculation from outside observers.

However, it should be emphasized that On has not publicly stated that "CLOUDCAPA" or "CLOUDAURA" will be the name of its first football boot.

Currently, On's football program uses the broader brand concept "Dream On, Football". Whether future football boots will follow the existing "Cloud" product naming system remains to be announced officially.

Looking at the brand's previous product strategy, "Cloud" has always been a core element in On's product naming. Therefore, both "CLOUDCAPA" and "CLOUDAURA" would provide continuity for the brand. "CLOUDAURA" particularly fits On's existing product naming style, which is one reason it has become a focus of external attention.

However, this does not mean CLOUDAURA has been confirmed as the official name of On's first football boot.

Footy Headlines also points out that these two new trademarks could easily be used for On's future running shoes, training shoes, or other athletic lines. Additionally, companies typically register trademarks proactively to protect their brand, which does not necessarily mean the related products will launch in the near future.

Therefore, it is possible that the official name of On's Mbappé-branded football boot has not yet been registered, or has been registered but not made public.

On Officially Enters the Football Market

On's entry into football marks a major step in the brand's business expansion in recent years.

As a Swiss sportswear brand, On was previously best known for its running products. In recent years, the brand has expanded its sports product portfolio, and officially entering football means they will now compete directly with traditional football equipment giants like Nike, Adidas, and Puma.

On's choice of Mbappé as a key partner in football has also generated significant attention for this initiative.

Mbappé is one of the most influential players in world football today, and the first football boot On is developing for him has entered the prototype testing phase. Previously released photos show Mbappé wearing this ultra-lightweight prototype during training sessions.

One of the biggest technical highlights of this prototype is the use of On's proprietary LightSpray technology.

LightSpray is one of On's key manufacturing technologies in recent years. Compared to traditional shoe manufacturing processes, this technology uses automated robot-spray methods to create the upper, reducing material usage from traditional production and helping to reduce shoe weight. On previously applied this technology to its running shoes and is now bringing it to football boots.

From the revealed prototype, it is clear that On intends to position "lightweight" as the key selling point of their football boot products.

However, there are clear differences in functional requirements between football boots and running shoes. Beyond weight, football boots must also provide ball contact feel, fit, stability, traction, and adaptability to different pitch surfaces. Therefore, it remains to be seen whether the final production version of On's football boot will fully inherit the design and technology of the current prototype, which will depend on the official product announcement.

On has confirmed that the first football boot to reach the market will not launch in 2026, but instead in 2027. This means the currently revealed product is still in the development and testing phase, and changes may be made to the final version in the future.

Additionally, the prototype Mbappé is currently wearing may not be identical to the final version that will reach the market.

"CLOUDAURA" Remains Speculation

Based on currently available information, "CLOUDAURA" is indeed a potential name for On's first football boot, but this claim remains entirely speculation by outside observers based on trademark filings.

The two new trademarks registered by On Clouds GmbH are both related to footwear, and "CLOUDAURA" connects to On's long-standing "Cloud" product system, leading to the suggestion that it could be used as the football boot name.

On the other hand, trademark registration alone does not prove that the related products will necessarily launch.

Sportswear brands typically register numerous trademarks in advance to develop future products, protect their brand, and establish intellectual property ownership across different markets. Therefore, CLOUDCAPA and CLOUDAURA could ultimately be used for running shoes, training shoes, or other athletic products.

It is even possible that neither of these names becomes the official name of On's football boot.

As of now, On has not announced the final name of its first football boot. The brand has only confirmed that the new boot is still under development, with the commercial retail version expected to launch in 2027.

What can be confirmed at this stage is: On has officially entered the football market, with Mbappé as a key partner for their football program and Henry overseeing their football operations; the brand's first football boot prototype exists and uses LightSpray technology, but the commercial retail version will not be available until 2027.

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