Leicester City is seeking to sell the club for more than £200 million, with its Thai owner, King Power Group, preparing to exit after 16 years, according to the BBC.

The former Premier League champions have commissioned a leading American investment bank to produce an eight-page sales brochure to assist with the sale.

In a sales brochure titled "Project Line-up," Citi Group lists Leicester City, Leicester City Ladies (w) and other key assets – including the 32,000-capacity King Power Stadium and the £121 million Seagrave training facility, which opened in 2020 – as well as Leicester City's sister club in Belgium, OH Leuven, as assets for sale.

According to the document seen by the BBC, the club's physical assets are valued at over £200 million, but no specific asking price has been set for these struggling teams.

The brochure describes it as a "rare opportunity to acquire a club with an excellent track record of promotion."

Leicester City's successes – including the 2016 Premier League title won at 5000-1 odds and the FA Cup five years later – are prominently featured in the brochure, but the fact that they are currently in League One after successive relegations from the top flight and the Championship is not mentioned.

Citi Group's forecast of club revenue exceeding £97 million for fiscal year 2026 is also part of the pitching content, but years of financial losses and club debt – which, according to 2025 accounts, includes a £103.6 million bank loan – are omitted.

During the years the club oscillated between the Premier League and the Championship (relegated twice from the Premier League within three years between 2023 and 2025), the club lost over £180 million.

The King Power Group, run by the Srivaddhanaprabha family, acquired Leicester City from Milan Mandaric in 2010 for £35 million.

Aiyawatt Srivaddhanaprabha is the current chairman of the club, whose father, Vichai, tragically died in a helicopter crash outside the stadium in 2019.

The intention to sell the third-tier club was first reported by the Financial Times in July, but this product brochure, distributed to potential buyers, is a public confirmation that the club is looking for new investors.

The sale process began just eight months after Aiyawatt Srivaddhanaprabha stated he should take responsibility for the club's recent dramatic decline.

There have been growing calls from disgruntled fans for the club to be sold, with one of the most fervent being a demonstration outside the King Power Stadium after their relegation from the Championship was confirmed last season.

Leicester City's recent struggles coincide with financial difficulties for the King Power Group's duty-free business in Thailand – a business that has been closely linked to the club since the Srivaddhanaprabha family's acquisition of Leicester City.

Despite the club's many problems, Leicester City is positioned in the sales pitch as one of only five clubs since 2000 to have won all three major English trophies (Premier League, FA Cup, and League Cup).

The document also outlines the potential of the club's academy, stating that Leicester City has a "strong pipeline of talent, underpinned by a leading scouting infrastructure, proactive transfer management, and a highly developed academy system that consistently produces top-tier players."

Leicester City sold academy product Jeremy Mungai to Manchester City for £10 million last month.

Leicester City, who were relegated to League One for only the second time in their history last season, will begin their new season in the third tier on Saturday away to Notts County under manager Russell Martin.

When contacted by the BBC, Leicester City declined to comment on the sales brochure.

Who would be interested in acquiring Leicester City?

For some time, an increasing number of Leicester City fans have been calling for the King Power Group to sell the club. Now, their wish seems to be coming true.

Despite the incredible fairytale success, the decline at King Power Stadium over the past five years cannot be ignored.

The King Power Group changed Leicester City's ambitions, expectations, and definition of success. Now, they must also accept scrutiny by the same standards.

The club does have significant physical assets, but given its current lowest position since 2009, returning to the Premier League will require substantial time, effort, and financial investment.

The question now is, who will buy Leicester City?

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