On September 20, exclusive news from football equipment website Footy Headlines revealed that following Swiss sportswear brand On's official entry into the football sector, the name of its first football boot has become a major point of speculation. To date, On has signed Mbappé and appointed French football legend Thierry Henry as head of its football operations. Against this backdrop, considerable speculation has emerged about what name the brand's debut football boot will carry.

Previously, On unveiled an ultra-lightweight football boot prototype. Manufactured using the LightSpray robotic coating technology developed in-house, this prototype has been tested by Mbappé during training sessions. However, On has not yet officially announced the boot's name and has stated clearly that the consumer version will not launch until 2027.

Footy Headlines discovered through recent trademark filings that On Clouds GmbH, a subsidiary of On, has registered two new trademarks in Switzerland: "CLOUDCAPA" and "CLOUDAURA". Given that both names clearly align with On's long-established "Cloud" naming system and their registration timing coincides with On's official announcement of entering football, speculation has grown that one of these names could be used for the brand's first football boot.

That said, On has not confirmed any direct connection between these two trademarks and its football business to date. As such, it remains unconfirmed whether "CLOUDCAPA" or "CLOUDAURA" will become the official name of On's debut football boot.

CLOUDCAPA or CLOUDAURA? What Will On's First Football Boot Be Called?

According to trademark information obtained by Footy Headlines, On Clouds GmbH registered the two new trademarks "CLOUDCAPA" and "CLOUDAURA" in Switzerland in late August 2024.

Both trademarks cover Class 25 products, including footwear, athletic shoes, and casual sports shoes. Based on these product categories, these names are highly relevant to On's core business and align with the brand's long-standing practice of building its product naming system around the "Cloud" element.

Notably, the timing of these trademark registrations is very close to when On officially announced its entry into the football market. On recently unveiled its "Dream On, Football" initiative, officially declaring football as a new business focus while signing Mbappé and placing Henry in charge of football operations. Naturally, the emergence of these two new trademarks has sparked external speculation.

However, it must be emphasized that On has not publicly stated that "CLOUDCAPA" or "CLOUDAURA" will be the name of its first football boot.

Currently, On's football program uses the broader brand concept "Dream On, Football". Whether future football boots will follow On's existing "Cloud" product naming system has not yet been officially announced.

Looking at the brand's past product strategy, "Cloud" has always been central to On's product naming. Therefore, both "CLOUDCAPA" and "CLOUDAURA" offer a degree of brand continuity. "CLOUDAURA" in particular aligns with the naming style of On's existing products, which is why it has become a major focus of external attention.

This does not mean, however, that CLOUDAURA has been confirmed as the official name of On's first football boot.

Footy Headlines also noted that these two new trademarks could be used entirely for future running shoes, training shoes, or other On sportswear lines. Additionally, companies often register trademarks in advance for brand protection purposes, which does not necessarily mean related products will launch in the near term.

As such, it remains possible that the official name of Mbappé's first On football boot has not yet been registered, or has been registered but not made public.

On Officially Enters the Football Market

On's entry into the football sector marks a significant step in the brand's commercial expansion in recent years.

As a Swiss sportswear brand, On was previously known primarily for its running products. In recent years, the brand has been expanding its sports product portfolio, and its official entry into football signals that it is now ready to compete directly with traditional football equipment giants such as Nike, Adidas, and Puma.

On's choice of Mbappé as a key partner in football has also quickly drawn massive attention to this initiative.

Mbappé is one of the most influential players in global football today, and the first football boot On is developing for him has already entered the prototype testing phase. Previously published photos show that Mbappé has worn this ultra-lightweight prototype during training.

One of the key technical highlights of this prototype is the use of On's proprietary LightSpray technology.

LightSpray is one of On's key manufacturing technologies in recent years. Compared to traditional shoe manufacturing processes, this technology uses automated robotic coating to produce the upper, reducing material waste in traditional production processes and helping to reduce shoe weight. On has previously applied this technology to its running shoes and is now bringing it to football boots.

From the exposed prototype, it is clear that On intends to position "lightness" as a key selling point of its football boot products.

However, football boots and running shoes have distinct functional requirements. Beyond weight, football boots must also offer superior touch, fit, stability, traction, and adaptability to different pitch conditions. As such, it remains to be seen whether On's final mass-produced football boot will fully retain the design and technology of the current prototype, pending the official product unveiling.

On has confirmed that its first football boot available on the market will not launch in 2026, but rather in 2027. This means the currently displayed product is still in the development and testing phase, and the final version may change in the future.

At the same time, the prototype Mbappé currently wears may not be identical to the version released to market.

"CLOUDAURA" Remains Pure Speculation

Based on current information, "CLOUDAURA" is indeed a potential name for On's first football boot, but this claim remains purely external speculation based on trademark filing information.

The two new trademarks registered by On Clouds GmbH are related to footwear, and "CLOUDAURA" connects with On's long-established "Cloud" product system, leading to the belief that it could be used as a football boot name.

On the other hand, trademark registration alone does not prove that related products will be launched.

Sportswear brands typically register a large number of trademarks in advance for future product development, brand protection, and intellectual property positioning in different markets. As such, CLOUDCAPA and CLOUDAURA could ultimately be used for running shoes, training shoes, or other sports products.

It is even possible that neither name becomes the official name of On's football boot.

To date, On has not announced the final name of its first football boot. The brand has only confirmed that the new boot is still in development and that the retail version will launch in 2027.

What can be confirmed at this stage is: On has officially entered the football market, with Mbappé as a key partner for its football program and Henry overseeing football operations; the prototype of the brand's first football boot exists and uses LightSpray technology, but the retail version will not reach the market until 2027.

Traducido por IA.

¡El sitio web de AF ya está disponible! Consulta noticias, comentarios, detalles de partidos y estadísticas en tu ordenador. Visita: www.allfootballapp.com