On September 20, according to an exclusive report from football equipment website Footy Headlines, Swiss sportswear brand On officially entered the football sector, making the name of its first football boot a major point of interest. On has already signed Kilian Mbappé and appointed French football legend Thierry Henry as its football division director. Against this backdrop, speculation has mounted about what name this brand's inaugural football boot will carry.

Previously, On unveiled an ultralight football boot prototype. Developed using the brand's proprietary LightSpray robotic coating technology, this prototype has been worn by Kilian Mbappé during training. However, On has not yet officially announced the boot's name and has made clear that the consumer retail version will not launch until 2027.

Footy Headlines has discovered through recent trademark filings that On Clouds GmbH, On's subsidiary, registered two new word marks in Switzerland: "CLOUDCAPA" and "CLOUDAURA." Both names clearly connect to On's long-established "Cloud" naming system, and since their registration timing coincides with On's official football announcement, speculation has emerged that one of these could be used for the brand's first football boot.

However, to date, On has not confirmed any direct connection between these two trademarks and its football business. Therefore, whether "CLOUDCAPA" or "CLOUDAURA" will become the official name of On's first football boot remains unconfirmed.

CloudCapa or CloudAura? What Will On's First Football Boot Be Named?

According to trademark information obtained by Footy Headlines, On Clouds GmbH registered two new word marks in Switzerland in late August 2024: "CLOUDCAPA" and "CLOUDAURA."

Both trademarks fall under Class 25, covering shoes, athletic footwear, and casual sports shoes. From a product category perspective, these names are highly relevant to On's core business and align with the brand's long-standing practice of structuring product names around the "Cloud" concept.

Notably, the registration timing of these two trademarks closely coincides with On's official announcement of entering the football market. On recently unveiled its "Dream On, Football" initiative, formally declaring football as a new business segment, while signing Kilian Mbappé and appointing Henry as its football operations director. Consequently, the appearance of these new trademarks naturally sparked external speculation.

However, it must be emphasized that On has never publicly stated that "CLOUDCAPA" or "CLOUDAURA" will be the name of its first football boot.

Currently, On's football program operates under the overarching brand concept "Dream On, Football." Whether future football boots will continue using the existing "Cloud" product naming system requires confirmation from the brand.

Looking at the brand's past product strategy, "Cloud" has always been a core element of On product naming. Therefore, both "CLOUDCAPA" and "CLOUDAURA" maintain brand continuity. In particular, "CLOUDAURA" aligns well with On's existing product naming style, which is one reason it has become a major focus of external attention.

However, this does not mean that "CLOUDAURA" has been confirmed as the official name of On's first football boot.

Footy Headlines also notes that these two new trademarks could be used entirely for On's future running shoes, training shoes, or other athletic footwear lines. Additionally, companies often register trademarks in advance for brand protection, which does not necessarily mean related products will launch in the near term.

Therefore, there remains a possibility that the official name of Kilian Mbappé's first On signature football boot has either not yet been registered or has been registered but not yet disclosed.

On's Official Entry Into the Football Market

On's entry into football represents an important milestone in the brand's business expansion in recent years.

Swiss sportswear brand On was previously best known for its running products. In recent years, the brand has steadily expanded its sports product portfolio, and officially entering the football market signals that it is now prepared to compete directly with traditional football equipment giants like Nike, Adidas, and Puma.

On's choice of Kilian Mbappé as a key partner for its football division quickly generated tremendous interest in this initiative.

Kilian Mbappé is one of the most influential players in world football today, and the first football boot On is developing for him has already entered the prototype testing phase. Previously released images show Kilian Mbappé wearing this ultralight prototype during training.

One of the prototype's key technical features is its use of On's proprietary LightSpray technology.

LightSpray is one of On's core manufacturing technologies developed in recent years. Unlike traditional shoe manufacturing processes, this technology uses automated robotic coating to produce upper materials, reducing material waste in traditional production and contributing to an overall reduction in shoe weight. On previously applied this technology to its running shoe products and is now introducing it to football boots.

The disclosed prototype makes clear that On intends to position "lightweight design" as a key selling point for its football boot product.

However, football boots have distinct functional requirements compared to running shoes. Beyond weight, football boots must balance upper touch, fit, stability, traction, and adaptability to various playing surfaces. Therefore, whether On's final mass-produced football boot will fully retain the design and technology of the current prototype should be confirmed at the official product launch.

On has confirmed that its first football boot for retail sale will not launch in 2026 but rather in 2027. This indicates that the currently disclosed product is still in the development and testing phase, and the final version may change in the future.

At the same time, the prototype that Kilian Mbappé is currently wearing may not be identical to the version eventually released to market.

"CloudAura" Remains Speculation

Based on current information, "CLOUDAURA" is one potential name for On's first football boot, but this claim is purely speculation based on trademark information from external observers.

The two new trademarks registered by On Clouds GmbH are both footwear-related, and "CLOUDAURA" connects to On's established "Cloud" product system, leading to speculation that it could be used as a football boot name.

On the other hand, trademark registration alone does not constitute evidence that related products will necessarily launch.

Sportswear brands typically register many trademarks in advance for future product development, brand protection, and securing intellectual property rights across various markets. Therefore, CLOUDCAPA and CLOUDAURA could ultimately be used for running shoes, training shoes, or other athletic products.

It is even possible that neither name will become On's official football boot name.

Currently, On has not announced the final name of its first football boot. The brand has only confirmed that the new football boot is still under development and will launch in retail form in 2027.

What can be confirmed at this stage is the following: On has officially entered the football market by appointing Kilian Mbappé as a key partner for its football program and Thierry Henry as its football operations director. The brand has a prototype for its first football boot using LightSpray technology, but the official retail version will not launch until 2027.

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