According to The Telegraph, Roberto De Zerbi's position as Tottenham Hotspur manager may be secure for now, but the luxury chair used by the manager at the club will be removed after Sidiz became the second sponsor in six months to terminate its partnership.

The Telegraph Sport has learned that Sidiz, a South Korean furniture manufacturer that supplies luxury seating for Tottenham Hotspur's training centre and the home press conference room, has activated an early termination clause and will end its partnership by the end of October.

This follows Kumho Tire's decision to end its long-standing partnership with Tottenham Hotspur at the end of last season. Additionally, at the end of this season, AIA will downgrade its main shirt sponsorship to a lower-value training kit sponsorship.

It is understood that all Sidiz branding, including the luxury chair used by manager De Zerbi during press conferences, will be removed from the end of October.

Tottenham Hotspur announced its partnership with Sidiz two years ago, with the sponsorship deal worth millions of pounds and set to run until 2028. However, when approached for comment, Sidiz stated that it decided to exercise a clause in the contract to terminate the sponsorship early by the end of next month.

Tottenham Hotspur has not yet commented on the matter, but compared to prominent sponsors such as AIA, Betano, and Kraken, Sidiz is considered a "lower-tier" partner. This season, Tottenham Hotspur has signed eight new sponsorship contracts and renewed important agreements with companies such as Cadbury and Hewlett Packard Enterprise.

De Zerbi's team at Tottenham Hotspur is currently in the lower reaches of the Premier League table, and the team's poor on-pitch performance has also affected its image off the pitch. In June, it was reported that last season's disappointing performance resulted in a £20 million reduction in Tottenham Hotspur's sponsorship value.

Traduzido por IA.

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