According to L'Équipe, Mbappe discussed his reasons for joining On and plans to collaborate with the brand in developing football equipment during an interview.

On is Mbappe's kit sponsor for the next decade and a new brand entering the football sector. Founded in 2010 with a focus on running, the company currently employs 2,500 people. A day after Real Madrid lost 1-2 to Atlético Madrid, Mbappe was interviewed at On's headquarters, accompanied by co-founder and co-chairman David Allemann, and Thierry Henry, who was appointed as Football Director.

Mbappe had collaborated with Nike for 20 years. After his contract ended, he became a target for several brands. Nike offered him an annual contract worth €20 million to retain him, a figure comparable to Nike's contract with LeBron James.

Mbappe stated: "Of course, when On first approached me, I had doubts because I had always worked with Nike. But I was willing to listen. After understanding their plans in detail, I felt I had to be part of it and write this story. I always take things one step at a time, and now is the right moment. I need a new challenge and to push myself. On gives me the opportunity to create products together, express my creativity freely, and use my understanding of the game and my passion for football. Combining this with their new technology and innovation, we hope to build a successful partnership."

Henry is one of the people who has been in communication with Mbappe over several months. He said he was also interested in the opportunity to help a brand enter the football sector and participate in product design. Regarding Mbappe's choice of a new kit brand while still in his prime, Henry believes it is a calculated risk.

Henry stated: "The reward matches the risk; you can't score without shooting. We have seen On's achievements in running, tennis, fitness, and street culture, and we hope to make an impact in football as well. More importantly, we always work with athletes. Boots are the most important tool for a player; you need the right feel when touching the ball and when making sudden stops after a sprint. You also need to consider whether your foot will slip inside the boot or if it will hurt when changing direction. Kylian's experience, combined with my own experience and On's team support, will help us develop the right boot."

Allemann said that although On has no history in football, the company always looks to the future. He introduced On's LightSpray technology for the football sector. This technology creates a second-skin-like structure around the foot and is produced by robotic arms, completing a pair of boots in just three minutes.

The boots and equipment are still in development and are expected to launch in 2027. Mbappe has tested the boots during training but has not worn them in an official match; he previously wore unmarked black Nike boots. Mbappe stated: "I will be wearing On boots soon. The product is in its final stages, but it's important to show everyone the different phases and share the manufacturing process. I don't want to suddenly switch to new boots as usual."

Mbappe will also be a shareholder in On, following a model similar to the company's collaboration with Roger Federer in 2019. Mbappe stated that this was not a determining factor in the partnership, but entrepreneurial involvement is important to him.

Regarding whether Mbappe's personal sub-brand, such as a Jordan-style brand, might develop in the future, he did not rule out the possibility. He said that his life, football, and career have taught him not to quickly dismiss any possibility, but the priority now is to make On a core brand in football, and other things can be discussed later.

Henry is currently also responsible for recruiting other endorsers for On. He stated that the company will not aim to surpass Nike, Adidas, or Puma but will focus on its own projects, learning as it goes; in his view, the real competition first and foremost is overcoming yourself.

Diterjemahkan oleh AI.

Situs web AF kini hadir! Lihat berita lengkap, komentar, detail pertandingan, dan statistik di komputer Anda. Kunjungi: www.allfootballapp.com