According to GOAL's report, 21 businesses are facing claims for damages and legal penalties expected to exceed 50 million Turkish lira for using Mohamed Salah's name in their commercial promotion and marketing.

The issue began with a warning statement issued recently by Trabzonspor. The club cautioned businesses and merchants against using Mohamed Salah's name for promotion, advertising, and commercial marketing activities outside the club's commercial scope without proper authorization or licensing.

At first glance, this statement appeared to be a routine step by the club to protect its interests. However, according to Turkish website "61saat," which received information from reliable sources, the situation was far more serious.

Trabzonspor's action was not a unilateral club decision but rather a forced response after receiving a formal and serious legal warning. This warning came from a leading UK law firm directly representing Mohamed Salah.

The rights to use the name, image, and likeness of a world-class athlete like Mohamed Salah are typically strictly protected by contract. Salah's representatives demanded that Trabzonspor's management take all necessary measures to stop the unauthorized commercial use of his name.

Faced with this warning, Trabzonspor had to act immediately to comply with contractual and legal obligations and to prevent businesses from continuing to use Mohamed Salah's name, which could result in legal consequences for the club itself.

However, some businesses ignored Trabzonspor's warning, while others were unaware of how severe the consequences would be.

According to reports, the situation escalated, and legal action was taken against 21 businesses operating in Trabzon and other provinces of Turkey, with total damage claims and legal penalties expected to exceed 50 million Turkish lira.

Sources indicate that some businesses quickly removed advertisements and promotional content featuring Mohamed Salah's name from their storefronts and social media following the warning, but this did not stop the legal proceedings. Legal action continued because of their prior use. Reports also stated that some merchants received direct calls from lawyers informing them that legal proceedings had already been initiated.

In special interviews, several affected business owners stated they had no intention of harming Trabzonspor or Mohamed Salah's interests. They argued that such large sums would be a severe burden for them in the current difficult economic conditions and that they never expected using a name in advertising to result in such serious consequences.

Some of these businesses had been supporters or sponsors of Trabzonspor, making this a complex issue: the strictly protected legal rights of a world-class footballer and well-intentioned businesses facing operational hardship.

What happened is not merely an advertising control measure by Trabzonspor, but also a warning to businesses in Trabzon and across Turkey: using Mohamed Salah's name for advertising or promotional activities without proper authorization or necessary commercial rights could result in losses of several million lira.

Even removing advertisements from social media cannot protect businesses from legal proceedings and substantial compensation claims for past use.

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