According to La Gazzetta dello Sport, Roma aims to lay the foundation for its new stadium before March 2027, with projections that the venue will generate €153 million in revenue by 2031.

If everything proceeds smoothly, the new stadium's revenue during its first operational season will be 245% higher than the €44.4 million Roma earned from Stadio Olimpico ticket sales in the 2024/25 season. This figure does not include revenue from new sponsorship deals.

Roma's new stadium project has generated significant anticipation. It will not only enhance the club's and city's prestige but also substantially boost the club's revenue. The new stadium at Pietralata, designed in the English style, will have a capacity of 60,605 seats, including 23,000 seats in the Curva Sud. This ambitious project is expected to be a strong revenue source for the club, with some funds potentially allocated for player acquisitions.

This "grand" new home for the Giallorossi will usher in a new era for the club as Roma prepares to join the ranks of Europe's top clubs. With final approval from the city council and passage by other relevant authorities, laying the foundation before March 2027 will mark the beginning of this historic new phase.

Revenue

Like other European giants with their own stadiums, Roma envisions new profit opportunities ahead. Top clubs seek complete control over ticket revenue to avoid stadium rental fees and the need to share income with other entities, as Roma currently does with Stadio Olimpico.

According to projections from PFTE (Project Feasibility Technical and Economic), the new Pietralata stadium's total revenue is projected to reach €153 million by 2031, a 245% increase from the €44.4 million Roma earned from Stadio Olimpico ticket sales in the 2024/25 season. In its first operational year, 2031, the club expects a significant portion of total revenue to come from premium seating: approximately €71.6 million of the €153.6 million total revenue will be generated from premium seats, accounting for 46.6% of the total.

With the new stadium and Champions League revenue, Roma's total revenue by 2031 is projected to be 60% to 65% higher than the club's latest available financial report for the period ending June 2025. Champions League participation is expected to generate €70 million to €80 million, while Europa League would contribute €20 million to €30 million. This will bring the club's revenue scale closer to top Serie A teams while significantly increasing their spending power in the transfer market. Revenue from new sponsorship deals has not yet been factored in.

Objectives

The Friedkin family's goal is to transform the €1.3 billion Pietralata project into a year-round revenue generator, not just on match days, similar to the world's leading stadiums.

Pietralata will also host other events, such as concerts and national team matches, including Euro 2032 fixtures. It could even host NHL games, similar to events that have taken place in London, Berlin, and other European cities in the past.

The area surrounding the stadium and central park will integrate green space, entertainment activities, and dining options, making it a destination accessible seven days a week. This stadium will make Roma more beautiful and prosperous. For the Giallorossi, this could be the most important "goal" in the club's history.

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