All financial misconduct allegations against Manchester City have been confirmed. Although Manchester City's sponsors have not made public statements on the matter, whether they will continue their partnership with Manchester City has become a topic of external speculation. Footy Headlines, a well-known football equipment website, published an article analyzing whether Manchester City's kit supplier, Puma, will terminate its contract with the club. Below is the full translation of that article.

Following the independent commission's ruling on Manchester City's financial misconduct allegations in the Premier League, the entire football world is questioning the future of the club's partnerships. Among the most significant is their record-breaking agreement with Puma, which extends beyond the United Arab Emirates, making this contract's fate potentially crucial for Manchester City.
Puma first became Manchester City's kit supplier in 2019, and in July 2025, they signed a landmark 10-year extension through 2035, worth approximately £100 million per season. It is unclear how much cash Manchester City receives from the Puma deal—the agreement involves ten clubs, and equipment supply contracts often include substantial product in-kind contributions, making the total contract value appear higher. According to UEFA data, Manchester City receives total revenue of €85 million.
Puma is reported to have a protective clause that allows it to take action in the event of serious misconduct. This should give Puma leverage to renegotiate or exercise an option to terminate the contract. However, Puma has not made any public statement suggesting an early exit, nor has it taken any action to terminate its agreement with the Premier League giant.
Because Manchester City is contesting the findings and has appealed before final sporting sanctions are determined, the situation remains in legal proceedings.
Despite the numerous clubs under City Football Group, Manchester City is Puma's most central global football asset. Therefore, the likelihood of sudden contract termination during the appeals process remains extremely low, ensuring that this £1 billion kit deal will remain in place for the foreseeable future.
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