Beijing time (CEST) September 18, the Swiss brand On and Mbappé jointly announced that the two parties had finalized the deal.

According to On's official announcement, they are officially entering the football field, with Mbappé as the first brand ambassador, and French football legend Thierry Henry as Head of Football Operations.

Official Announcement

Swiss sports brand On announced today its official entry into the world of football, partnering with football superstar Kylian Mbappé to begin a new chapter for the brand in the world's number one sport. On will bring a fresh perspective to football: through product innovation and deep connections with global communities, enabling athletes to focus on the pure joy of playing football itself, making the sport even better.

Thierry Henry has been involved behind the scenes in various projects and product directions for On's football business since late 2023, and has now been officially announced as On's Head of Football Operations.

Founded in 2010, On has evolved from an emerging challenger in running to one of the world's leading sportswear brands, leveraging athlete expertise, Swiss engineering, and distinctive design, continually pushing performance boundaries with technologies such as CloudTec and LightSpray. Now On is applying this success formula to football: collaborating closely with a select group of elite players, redesigning products to meet football's competitive demands, and injecting new vitality into football culture.

A World Cup winner and the current all-time leading goalscorer in World Cup history, Mbappé will be the central figure of On's football business—a powerful combination of a generational football superstar and a highly innovative sports brand. Drawing on his refined understanding of the game at the highest level and his impressive on-field performance record, Mbappé will work directly with On's product team, bringing elite athlete perspectives to the research, development, and testing of football shoes and apparel. At the same time, he will serve as On's global brand ambassador, with the partnership extending beyond football to sports performance and modern design.

(End of announcement)

On co-founder and co-CEO David Allemann said: "The football industry doesn't need another sportswear brand making similar products. Football needs fresh ideas to break down existing boundaries. When we enter a sport, we want to be a forward-looking brand, grounded in genuine technological innovation and modern design. We want to bring On's philosophy to the pitch, to city streets, and even to fashion runways, combining elite athletic performance and football culture. Mbappé is the ideal partner to imagine football's future with us."

Mbappé said: "What first attracted me to On was that we could build something entirely new from the ground up together and help shape football's future. I want to bring my on-field experience and knowledge into product development, expand possibilities through innovation, and always preserve the pure joy of football itself. We share a common vision, and this is just the beginning."

At the same time, Mbappé updated his personal social media, writing: Dream On. I still nurture the dream of playing football. For someone who makes a living playing football, that may seem somewhat unexpected, but it's my sincere truth. I still dream of running on the pitch with my friends, playing until sunset, until dinner time. Purely for the love of the game itself, long before football became a profession. I've chased this dream for as long as I can remember. And now it has brought me to a major turning point in my life. Right now, I'm surrounded by a group of innovators who share the same dream: to achieve the most direct connection between foot and ball; to bring people infinitely closer to the sport; to make everyone in the world feel the joy of football. I believe some dreams never fade, and it's precisely those dreams that can change everything. Keep dreaming.

Traduit par IA.

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