On September 20, according to an exclusive report from football equipment site Footy Headlines, after Swiss sportswear brand On officially entered the football arena, the name of its first football boot has become a focus of external attention. Currently, On has signed Mbappé and appointed football legend Thierry Henry as head of its football business. Against this backdrop, there is considerable speculation about what name the brand will use for its first football boot debut.

Previously, On unveiled an ultra-lightweight football boot prototype. This prototype was created using LightSpray robotic spray technology independently developed by the brand, and Mbappé has been spotted wearing the boot during training. However, On has not officially announced the name of this football boot, and has clearly stated that the official product for consumer sale will not be released until 2027.

Footy Headlines discovered through recently filed trademark registrations that On Clouds GmbH, a subsidiary of On, registered two new word trademarks in Switzerland: "CLOUDCAPA" and "CLOUDAURA". Since both names have a clear connection to On's long-established "Cloud" naming system, and the registration occurred around the time On officially announced its entry into the football sector, speculation has emerged that one of these names may be used for On's first football boot in the future.

However, to date, On has not confirmed a direct link between either of these trademarks and its football business. Therefore, it remains uncertain whether "CLOUDCAPA" and "CLOUDAURA" will be the official names for On's first football boot.

CLOUDCAPA or CLOUDAURA? What is the actual name of On's first football boot?

According to trademark information obtained by Footy Headlines, On Clouds GmbH registered two new word trademarks, "CLOUDCAPA" and "CLOUDAURA," in Switzerland in late August 2026.

Both trademarks cover Class 25 goods, including footwear, athletic shoes, and athleisure shoes. Based on the product categories, both names are indeed highly relevant to On's core business and align with the brand's long-established practice of building its product naming system around "Cloud".

It is important to note that the registration date of both trademarks is very close to when On officially announced its entry into the football market. On recently launched the "Dream On, Football" initiative, officially stating football as a new business direction, while signing Mbappé and appointing Henry to lead its football operations. Therefore, the emergence of these two new trademarks naturally sparked external speculation.

However, it must be emphasized that On has not publicly stated that "CLOUDCAPA" or "CLOUDAURA" will be the name of its first football boot.

Currently, On's football project uses the overall brand concept "Dream On, Football". As for whether future football boots will continue to use On's existing "Cloud" product naming system, further official announcements are still awaited.

Looking at the brand's past product strategy, "Cloud" has always been one of the core elements in On's product naming. Therefore, both "CLOUDCAPA" and "CLOUDAURA" possess a certain level of brand consistency. Among these, "CLOUDAURA" particularly aligns with On's existing product naming style, which is one reason why external attention is currently focused on this name.

However, this does not mean that CLOUDAURA has been confirmed as the official name for On's first football boot.

Footy Headlines also notes that both new trademarks could fully be used for On's future running shoes, training shoe models, or other athletic shoe lines. Additionally, companies often register trademarks in advance for brand protection purposes, which does not necessarily mean that related products will be launched in the near term.

Therefore, it is still possible that the official name for Mbappé's first On football boot has not yet been registered, or has been registered but not yet made public.

On Officially Enters the Football Market

On's entry into the football sector marks a significant step in the brand's business expansion in recent years.

As a Swiss sportswear brand, On's most well-known products have largely been in the running category. In recent years, the brand has continuously expanded its sports product portfolio, and officially entering the football market means directly competing with traditional football equipment giants such as Nike, Adidas, and Puma.

On's choice of Mbappé as its primary partner in the football sector has also quickly attracted significant attention for this initiative.

Mbappé is one of the most influential players in world football today, and the first football boot created by On for him is currently in the prototype testing phase. Previously released photos show Mbappé wearing this ultra-lightweight football boot during training.

One of the biggest technical highlights of this boot prototype is the adoption of LightSpray technology independently developed by On.

LightSpray is one of the key manufacturing technologies that On has focused on developing in recent years. Compared to traditional shoe manufacturing processes, this technology uses automated robot spraying to create the upper, which can reduce material usage in traditional production processes and help reduce boot weight. On previously applied this technology to its running shoe products and is now bringing it to the football boot domain.

From the prototype currently revealed, On clearly aims to make "lightweight" one of the primary selling points of its football boot products.

However, football boots and running shoes have different functional requirements. Beyond weight, football boots must also consider upper feel, fit, stability, grip, and adaptability to different pitch conditions. Therefore, whether the mass-produced football boots that On ultimately launches will fully inherit the design and technology of the existing prototype remains to be seen in an official product announcement.

On has confirmed that its first football boot for retail sale will not be officially released in 2026, but will launch in 2027. This means that the currently revealed product is still in the development and testing phase, and the final version may undergo further changes.

Meanwhile, the prototype boot currently worn by Mbappé is not necessarily identical to the future retail version.

"CLOUDAURA" Remains Speculation

Based on current information, "CLOUDAURA" is indeed one of the potential names for On's first football boot, but this remains speculation based on trademark information.

The two new trademarks registered by On Clouds GmbH are both related to footwear products, and the name "CLOUDAURA" has a certain connection to On's long-established "Cloud" product system, therefore it is considered a possible name for a football boot.

However, on the other hand, trademark registration itself does not prove that a related product will definitely be launched.

Sportswear brands typically register a large number of trademarks in advance for future product development, brand protection, and intellectual property strategy across different markets. Therefore, CLOUDCAPA and CLOUDAURA could ultimately be used for running shoes, training shoes, or other sports products.

It is even possible that neither of these names will be the official name for On's football boot.

Currently, On has not announced the final name of its first football boot. The brand has previously only confirmed that the new football boot is still in the development stage, and the official retail version will be released in 2027.

At this stage, what can be confirmed is: On has officially entered the football market, Mbappé is the key partner player for the brand's football project, and Henry heads the football business; the brand's first football boot prototype has emerged and uses LightSpray technology, but the official retail version will not be available until 2027.

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