On 16 September, Bournemouth officially announced that Renaissance Asset Finance will continue its partnership with the club. Both parties have extended their agreement for three seasons through to the 2028/29 season.

Under the extended agreement, Renaissance Asset will continue as an official partner of Bournemouth's business community initiative "The Net" and will become an official partner of Bournemouth Women for the first time.

Renaissance Asset was established in 2014 and became a subsidiary of Arbuthnot Latham and Co., Ltd, which acquired full ownership in April 2017. The company specializes in asset finance across vehicles, equipment, and other assets, providing customized financial solutions to businesses and individuals across various industries with deep sector expertise.

As part of the renewed partnership, Renaissance Asset will receive multiple high-visibility branding opportunities with Bournemouth, including LED perimeter advertising, interview backdrop branding, and digital scoreboard advertising. The company will also receive premium hospitality packages, business networking events, and opportunities for direct engagement with supporters and the club's business community.

This continued partnership reflects the growth of both organizations. Renaissance Asset will increase brand awareness among businesses and supporters on the South Coast and the wider region.

Rob Mitchell, Commercial Director at Bournemouth, said: "The strength of this partnership demonstrates the commercial opportunity that exists at Bournemouth. Renaissance Asset Finance's decision to extend for three seasons and expand its involvement within The Net and with our Women's team is a very positive outcome for the club.

"This gives us a key commercial partner who recognizes the value of partnering with Bournemouth and helps us create additional opportunities for our supporters, business community, and Women's team. This partnership delivers genuine value at every level of the club, and we look forward to seeing this partnership continue to grow."

Jamie Chorlin, Commercial Director at Renaissance Asset, said: "We are excited to extend our partnership with Bournemouth and to expand our involvement with the club through The Net and the Women's team.

"Building strong relationships is at the heart of our business, and Bournemouth provides an excellent platform for us to connect with businesses and supporters on the South Coast and beyond. Over the next three seasons, we look forward to building on the success of this partnership."

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