This Saturday, Barcelona held a club assembly where Deco spoke, summarizing his work in the transfer market during the latter half of his address.

Deco's Speech, Second Half:

Our team's total market value is currently ranked 3rd-4th in world football. We are not in the business of reselling players, but our high squad value proves we've done many things right. Since the 2021-22 season, the team's total value has increased by 524 million euros; compared to the 2024-25 season, it's an increase of 180 million euros.

More crucial data: the combined value of La Masia players within the squad totals 583 million euros, accounting for 46% of the team's total value. This figure fully reflects the direction of the board and president's work, showcasing the club's recent achievements and underscoring La Masia's core importance.

Transfer Market: This year, we invested approximately 181 million euros in transfers and generated about 72 million euros from player sales. This isn't about radical reform but rather system iteration and upgrading. The club aims to strengthen control over La Masia, especially Barça Atlètic.

Barça Atlètic is the closest step to the first team. We want to bind the B team and the first team more closely, optimizing overall operational effectiveness. It carries the fans' expectations and is the final hurdle for young players to reach the first team, requiring careful nurturing.

Our philosophy is to align Barça Atlètic completely with the first team's competitive needs, achieving tactical unity. We don't have other satellite clubs to place young players; Barça Atlètic is the most important transitional platform.

Unified Tactical Philosophy: The B team implements the exact same football philosophy as the first team, preventing significant tactical disruption when players switch between the first team and B team, and ensuring they adapt in advance. In the past two years, we have also brought in young talents like Hamza to fill gaps within La Masia.

Unified Training and Physical Load Management: First team and B team coaches maintain frequent communication to determine which players need to be sent down to the B team for playing time. We share training methodologies to ensure players can be promoted to the first team at any time. There cannot be two different standards for physical conditioning systems.

Transfer Market Strategy: Harnessing the commercial value of Barça Atlètic to generate financial returns. Contract Policy Management: Many academy players need contract renewals at a certain age. Salary increases must be planned in advance, with coordination from the sports department, scouts, and legal departments to create tailored plans for each young player. Special emphasis is placed on planning the first professional contract at age 16 and the second contract.

Players produced by La Masia are club assets. We must proactively plan and manage them, rather than reacting after the fact or resorting to temporary fixes; reduce contract risks, increase the value of academy assets, and protect club assets.

For example: Between 2022 and 2026, many academy players who had made few or no appearances for the first team generated approximately 87.5 million euros in revenue for the club through direct sales and future transfer percentages. Examples include Nico González, Pau Víctor, Faye, Dani Olmo, Ezzalzouli, Álex Valle, and others. This is a model we aim to continuously replicate.

The Role of Barça Atlètic: A professional platform whose core mission is to supply players to the first team, accelerate the transition of young players to professional football, and maximize both competitive and economic value.

Summary of Reform Objectives: Standardize workflows, improve interdepartmental collaboration, optimize contract planning, and facilitate young players' adaptation to professional football; fully integrate Barça Atlètic into the first team's competitive system; prepare talent for the first team; protect the club's sporting assets, and achieve long-term value. These are the policies we advance every year.

Club Management Level: Control investment and salary costs, ensure the club's financial sustainability, and comply with Financial Fair Play regulations. The salary system insists on selecting the best talent and balancing market conditions. The bonus mechanism links player bonuses to championship honors. The club's foundation is competing for championships, and this will not change. We hope to stand here next year reporting on the same set of policies; our direction will not waver.

Competitive Goals: Barcelona must compete at the highest level and strive to win every trophy. We are candid that we want to win all titles; whether we achieve them all is another matter, but this is our direction. We adhere to Barcelona's inherent football style: not just pursuing victory, but also playing high-quality football that ignites fan passion.

We are fulfilling our promise to prioritize La Masia with facts; the data is clear. Academy players account for nearly 50% of the team's value, producing both competitive talent and economic returns, bringing hope to fans. At the same time, we continuously monitor the global young talent market. The signing of Hamza this year is an example; he participated in the World Cup at age 18, and we signed him in advance.

Our competitive goals remain consistent, and our belief is unwavering. Thank you all. Visca Barça.

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