According to Telegraph reports, while Roberto De Zerbi's position as Tottenham manager is secure for now, the luxury manager's chair provided by the sponsorship partner will be removed. Sidiz, a South Korean furniture manufacturer, has ended its sponsorship agreement within six months as the second sponsor to do so.

According to Telegraph sources, Sidiz, which has been providing luxury chairs for Tottenham's training ground and the main press conference room, accelerated the termination of its agreement by the end of October. This comes shortly after Kumho Tyre ended its long-term partnership with Tottenham at the end of last season. Additionally, AIA will be downgrading from their main shirt sponsor position to a training kit sponsor at the end of this season.

From the end of October onwards, all Sidiz branding, including the luxury chairs used by manager De Zerbi during press conferences, will be removed.

Tottenham announced a two-year partnership with Sidiz, with the sponsorship agreement running until 2028 and reportedly worth millions of pounds. However, when asked about the matter, Sidiz stated that it had decided to exercise a contractual clause to terminate the sponsorship early next month.

While Tottenham has not yet commented on the matter, compared to major sponsors such as AIA, Betano, and Kraken, Sidiz is considered a "lower-tier" partner. This season, Tottenham has signed eight new contracts and extended major sponsorship agreements with companies such as Cadbury and Hewlett Packard Enterprise.

De Zerbi's Tottenham side currently sits at the bottom of the Premier League table, and the team's poor performance on the pitch has also affected their off-pitch image. Following poor performances at the end of last season in June, Tottenham's sponsorship value reportedly decreased by 20 million pounds.

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