According to GOAL, 21 companies are facing damages and legal penalties totaling over 50 million Turkish lira for using Mohamed Salah's name for commercial advertising purposes without authorization.

The issue stems from a recent warning issued by Trabzonspor. The club cautioned companies and businesses against using Mohamed Salah's name in advertising, promotion, and commercial activities outside the club's commercial scope without permission or proper authorization.

On the surface, the statement appeared to be a standard procedure for the club to protect its rights. However, according to reports from Turkish website "61saat" citing sources, the actual situation is far more serious.

Trabzonspor's action was not a unilateral decision by the club, but rather a mandatory response following a formal and strict legal warning from a prominent UK law firm directly representing Mohamed Salah.

The usage rights to the name, image, and identity of a global player like Mohamed Salah are typically protected rigorously by contract. Salah's representatives demanded that Trabzonspor management take all necessary measures to stop unauthorized commercial use of his name.

Faced with this warning, Trabzonspor was forced to act immediately to fulfill its contractual and legal obligations and to prevent companies from continuing to use Salah's name in ways that could expose the club to legal liability.

However, some companies ignored Trabzonspor's warning, while others were unaware of the severity of the situation.

According to related reports, the situation subsequently escalated, and legal action was taken against 21 companies operating in Trabzon and other parts of Turkey. The total damages and legal penalties are reported to exceed 50 million Turkish lira.

According to sources, some companies promptly removed advertisements and promotional content featuring Mohamed Salah's name from their stores and social media following the warning. However, this did not halt legal proceedings, as previous use of his name meant legal action continued. Some business owners reportedly received direct calls from lawyers informing them that legal measures had been initiated.

In exclusive interviews, multiple affected business owners stated they had no intention of harming Trabzonspor or Mohamed Salah. They claimed that given the current harsh economic conditions, such substantial claims represent a devastating burden, and they never imagined that using a name in advertising could result in such serious consequences.

Among these companies were some that had previously been sponsors or supporters of Trabzonspor, raising multifaceted questions about this case. While the legal rights of global soccer players are rigorously protected, well-intentioned businesses are facing operational difficulties.

What is happening now serves as more than just an advertising regulation by Trabzonspor—it is a warning to companies in Trabzon and across Turkey. Using Mohamed Salah's name in advertising or promotional activities without permission and without the necessary commercial rights can result in costs running into millions of lira.

Even if companies remove advertisements from social media, doing so does not protect them from facing legal action and substantial damages for previous unauthorized use.

AI翻訳。

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