According to The Telegraph, Roberto De Zerbi's managerial position at Tottenham Hotspur remains secure, but the luxury chair used by the manager at the club will be removed after Sidiz, a South Korean furniture manufacturer, terminated its sponsorship deal.

The Telegraph Sport has learned that Sidiz, the South Korean furniture manufacturer supplying luxury chairs to Tottenham's training ground and press conference areas at the home stadium, has activated an early termination clause, ending the partnership at the end of October.

This comes shortly after Kumho Tyre ended its long-standing partnership with Tottenham Hotspur at the end of last season. Meanwhile, AIA will downgrade its front-of-shirt sponsorship to a lower-value training kit sponsorship at the end of this season.

It is understood that from the end of October, all Sidiz branding, including the luxury chair used by manager De Zerbi during press conferences, will be removed.

Tottenham announced its partnership with Sidiz two years ago, with the sponsorship deal reportedly set to run until 2028 and valued at several million pounds. However, when asked about this, Sidiz stated that it decided to exercise an early termination clause in the contract at the end of next month.

Tottenham has not yet commented on the situation, but compared with major sponsors such as AIA, Betano, and Kraken, Sidiz is considered a lower-tier partner. This season, Tottenham has signed eight new sponsorship deals and renewed significant agreements with companies including Cadbury and Hewlett Packard Enterprise.

De Zerbi's Tottenham side currently sits in the lower reaches of the Premier League table, and the team's poor on-pitch performance has also affected their image off the field. In June, reports emerged that last season's disappointing results led to a £20 million reduction in Tottenham's sponsorship value.

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