According to GOAL, 21 companies are facing legal accusations and penalties reportedly exceeding 50 million Turkish lira for using Salah's name in their commercial promotional campaigns.

The issue stemmed from a recent warning statement issued by Trabzonspor. The club advised businesses and merchants against using Salah's name for advertising, marketing, and commercial promotion outside the club's commercial operations without proper authorization and necessary rights.

At first glance, this statement appeared to be a routine measure for the club to protect its interests. However, according to Turkish news site "61saat," which gathered information from sources close to the matter, the situation proved far more serious.

Trabzonspor's action was not a unilateral club decision, but a mandatory response after receiving a formal legal warning from a major British law firm directly representing Salah.

The rights to use the names, images, and identities of world-class stars like Salah are typically protected tightly through contracts. Salah's representatives demanded that Trabzonspor's management take all necessary measures to stop the unauthorized commercial use of his name.

Faced with this warning, Trabzonspor had to act immediately to fulfill its contractual and legal obligations while preventing businesses from continuing to use Salah's name, which could expose the club to legal consequences.

However, some businesses ignored Trabzonspor's warning, while others failed to grasp the severity of the consequences.

According to related sources, the situation subsequently escalated, with actual legal action now being taken against 21 companies operating in Trabzon and other provinces across Turkey. The total compensation and legal penalties involved reportedly exceed 50 million Turkish lira.

Sources indicate that some companies quickly removed advertisements and promotional content featuring Salah's name from their stores and social media after receiving the warning, but this did not halt the ongoing lawsuits. Due to prior usage, legal proceedings continue. Reports suggest some merchants also received direct calls from lawyers notifying them that legal action had been initiated.

In exclusive interviews, some affected business owners stated they had no intention of harming Trabzonspor's or Salah's interests. They insisted that such large sums would be a catastrophic burden for them amid current economic difficulties, and they had not foreseen such serious consequences when using a name in advertising.

Some of these businesses had previously been sponsors or supporters of Trabzonspor, making the situation a complex issue: the strictly protected legal rights of a world-class football star versus well-intentioned businesses facing operational hardship.

What occurred is not simply Trabzonspor policing its advertisements, but rather a warning to businesses in Trabzon and across Turkey: using Salah's name for advertising or promotional activities without proper authorization and necessary commercial rights can cost millions of lira.

Even removing advertisements from social media does not prevent companies from facing legal action and substantial compensation claims for prior usage.

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