New Zealand Football officially announced that a recent independent study shows football, the most popular team sport in New Zealand, generates over NZ$808 million (approximately 3.055 billion RMB) annually in social and economic value. For every NZ$1 invested in community football, NZ$2.10 in value is generated, and every NZ$1 of public investment returns approximately NZ$13.30 in health, social, and economic benefits.

The study, titled "The Value of Community Football and Futsal in Aotearoa: Social and Economic Return on Investment," was released on Wednesday local time alongside "Getting Ready for the Future," which outlines national and regional priorities for future public investment in football. The independent research, led by ASC Insights and AUT, found that football has profound socioeconomic impact.

The study shows that football is a fundamental component of New Zealand society, with over 180,000 registered players, connecting more than 500,000 New Zealanders at the community level through players, officials, volunteers, supporters, and family members.

Andrew Pragnell, CEO of New Zealand Football, stated that the study's findings confirm football's growing importance to the New Zealand community and highlight why future investment is necessary. He said, "The returns highlighted in this research demonstrate why football should be viewed as a strategic investment in New Zealand's future, and 'Getting Ready for the Future' clearly identifies priority areas for investment that will deliver even greater returns for New Zealand."

Pragnell added, "The evidence clearly shows that investment in football generates returns far beyond the pitch. With increasing participation and fan engagement, we have a significant opportunity to strengthen football's contribution to healthier communities, stronger social bonds, and a more prosperous New Zealand."

He continued, "We look forward to continuing to work closely with central and local government to ensure our facilities, programs, and clubs can meet growing demand, continue to deliver positive outcomes for communities across the country, and capitalize on the international opportunities football offers New Zealand."

Pragnell concluded, "Whether it's improving physical and mental wellbeing, helping young people develop confidence and life skills, strengthening communities, contributing to the economy, or connecting us with the world, football creates measurable benefits for New Zealanders every day."

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