Is this the end? After a conflict with coach Jorge Jesus, Ronaldo left Portugal's national team training camp for the UEFA Nations League, and his international career may have come to an end. Playing for his country has always been a major motivation for Ronaldo in the final phase of his career. Last summer, he confirmed he had played in his last World Cup, but remained open to participating in Euro 2028.

Now, at 41 years old, Ronaldo must begin to think about his next steps. Retirement is a serious option, and his contract with Al Nassr is set to expire next summer.

The former Manchester United star is far from lacking options.

He has amassed a fortune of £1.1 billion and multiple business ventures outside football, having prepared for the second half of his life long ago.

The Sun Sport explored what Ronaldo's life might look like after retirement, starting with one of his most significant ventures to date.

Hollywood calls

In 2025, Ronaldo partnered with British filmmaker Matthew Vaughn. Vaughn produced "Lock, Stock and Two Smoking Barrels" and "Snatch", and directed "Layer Cake", "Stardust", "Kick-Ass", "X-Men: First Class", and "Argylle".

The two co-founded a film production company called UR•Marv, and have collaborated on two action films, with a third in the series to be completed later.

Ronaldo said at the time: "For me, this is an exciting new chapter, and I look forward to embarking on new business ventures."

Vaughn was equally enthusiastic about the project.

He stated: "Ronaldo has created stories on the pitch that I could never write. I look forward to making inspiring films with him – he is a real-life superhero."

Expanding his media empire

Storytelling and content creation have become a significant part of Ronaldo's business empire.

In 2024, before venturing into film production, Ronaldo launched his official YouTube channel, UR•Cristiano.

Since its launch, Ronaldo has appeared with MrBeast, discussed football with Rio Ferdinand, and given fans a glimpse into the life of the world's most famous player.

His partner, Georgina Rodríguez, has also used this channel to launch her content platform, UR•By Gio, showcasing her lifestyle beyond her Netflix show.

In 2025, Ronaldo acquired a stake in WOW FC, a rapidly growing Spanish mixed martial arts promotion co-owned by UFC star Ilia Topuria, officially entering the MMA space.

Last week, the WOW 32 event was broadcast live through Ronaldo's YouTube channel, with more content to follow.

Business empire

While playing football, Ronaldo manages an impressive billion-pound brand portfolio.

He previously said: "I've been preparing for retirement since I was 28. I started several businesses and invested in hotels, clinics, and rehabilitation ventures because football doesn't last forever."

His business focus is divided into three areas: hospitality, health and wellness, and technology and media investments.

His global hotel chain, Pestana CR7, already has luxury properties in Lisbon, Funchal, Madrid, New York, and Marrakech.

And it's not finished yet. In 2027, they will also open resorts in Paris and Riyadh.

In 2019, Ronaldo partnered with Paulo Ramos to co-found hair transplant clinic Insparya.

They now operate in Spain, Portugal, and the Middle East.

Ronaldo owns multiple CR7 Crunch Fitness gyms in Spain and Portugal and has invested in the luxury mineral water brand URSU9.

Continuing the health and fitness trend, the legendary Real Madrid player launched the integrated health app Erakulis in 2024 and invested heavily in Bioniq – a data-driven health company specializing in personalized vitamin supplements tailored to detailed blood analysis.

In February 2026, Ronaldo elevated his 13-year partnership as Herbalife brand ambassador to a direct commercial partnership. He invested £5.6 million to acquire a 10% stake in its subsidiary, Pro2col.

Pro2col is an AI-powered operating system that synchronizes user data and wearable device metrics to create highly personalized nutrition plans, habit tracking, and health management.

Of course, we can't forget his underwear brand, which offers boxers, trunks, and briefs, continuing to generate significant revenue for Ronaldo.

Facing the reality that his illustrious career is coming to an end, Ronaldo told Vogue in an August interview that he is preparing for a future with Georgina and his five children.

He said: "This will probably be my last year playing, and I want to leave a great legacy."

He added: "My future is already planned. It's hard to name one specific thing because I have so many things keeping me busy.

"Because football can leave a big void, and you need to fill that time in different ways, not just one. Also, to enjoy life more, travel more, watch more padel and play more padel, which I love, and continue to enjoy everything I've earned – everything we've earned.

"After all, I made many sacrifices over 25 years."

Club ownership

Ronaldo has made clear he will not become a manager.

However, after witnessing David Beckham's success with Inter Miami, he took his first step into club ownership.

In February, Ronaldo confirmed he had purchased a 25% stake in Spanish club UD Almería.

He said in a statement: "I have long wanted to contribute to football beyond the pitch. I look forward to working alongside the board and supporting the club as it enters a new phase of growth."

Ronaldo also fueled speculation among Manchester United fans when he spoke about what he would do if he owned the club.

At the 2024 Globe Soccer Awards in Dubai, he said: "The problems at Manchester United are the same ones.

"The problem is not always the manager; it's much more than that. If I were the club owner, I would make things clear and fix what's wrong."

Sir Jim Ratcliffe, consider yourself warned.

Traduzido por IA.

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