According to Gazzetta dello Sport, total Champions League prize money is projected to increase to €2.8 billion starting with the 2027-2028 season.

UEFA's revenue from its competitions in the next cycle (starting 2027-2028) will rise from €4.4 billion to €5.1 billion annually, with prize money for participating clubs increasing proportionally.

Starting next season, the Champions League will enter a new commercial cycle with larger prize money distributions. This new cycle will run for four years instead of three and extend through 2031. UC3, a joint venture between UEFA and the European Club Association responsible for selling broadcasting rights and sponsorships for UEFA competitions, believes a longer cycle is more advantageous for commercial operations.

With assistance from Relevent, the parties negotiated an average annual revenue of €5.1 billion for UEFA competitions in the 2027-2031 cycle, up from €4.4 billion in the 2024-2027 cycle. The current cycle has seen a 25% increase compared to its predecessor, thanks to the new Champions League format with 36 teams competing in a single league phase. In five major European markets—France, Germany, Italy, Spain, and England—the average value of new contracts has grown by 20%, with Sky and Amazon significantly raising their offers in the Italian market. In the United States, the existing Paramount contract will continue through 2030, with Paramount and Disney jointly involved in the previous rights auction for Europe and other parts of the Americas. Overall, UEFA competition revenue will increase by approximately €700 million annually.

Of the total €5.1 billion revenue, €500 million will be used to support teams not participating in European competitions, with a smaller portion allocated to youth and women's football competitions. Total Champions League prize money, currently €2.458 billion, is projected to increase by approximately 15% to €2.8 billion. Various prize money categories allocated to participating clubs will be adjusted proportionally.

For Italian teams, Inter Milan will receive at least €55 million this season from participation fees and the "value pillar" alone, not including prize money from match results and final standings. The "value pillar" combines the historical market pool and historical ranking. This means Inter Milan has guaranteed revenue of €55 million before competition even begins.

According to this projection, if Inter Milan qualifies for the 2027-2028 Champions League, their minimum revenue will rise to between €60 million and €65 million with the start of the new commercial cycle. Juventus and AC Milan, with relatively lower historical rankings, could see their revenue increase from €40-45 million currently to approximately €50 million. If these projections prove accurate, finishing in the top four of the league will become increasingly crucial for clubs' financial revenue.

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