Newcastle United has announced a multi-year partnership agreement with Coca-Cola. Coca-Cola will become the club's official soft drinks partner and also serve as the title partner of the STACK fan zone at St. James' Park.

This partnership will accelerate Newcastle United's commercial momentum and help connect the club with global audiences and new consumers. Both organizations will enhance the match day experience by integrating football with music and culture through in-stadium activations and digital content.

As the official title partner of STACK at St. James' Park, Coca-Cola will transform the area into a hub for fan engagement. Supporters can look forward to live music performances, interactive fan zones, match day prizes, and VIP experiences this season.

The partnership will combine creator content with football business opportunities, offering fans enriched experiences beyond match days and allowing them to deepen their connection with the club and football culture.

Dave O'Connor, Newcastle United's Chief Commercial Officer, said: "Coca-Cola has a rich history in sports, partnering with world-leading football brands and events. We're delighted to welcome such a respected partner to Newcastle United.

"Together, we will celebrate what makes Newcastle a unique city—football, character, music, and culture—and most importantly, the occasions that bring people and communities together.

"From enhancing the experience at STACK to connecting with new audiences worldwide, we look forward to creating more content together."

Dusan Stojankic, General Manager of Coca-Cola Great Britain and Ireland, added: "Newcastle United is about so much more than football. This club has a unique distinction, from the deep connection between the club, city, and supporters around St. James' Park. Through this partnership, we aim to create unforgettable moments for fans and become part of the memories, traditions, and experiences that unite the Newcastle community."

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