Manchester United fans have launched an online campaign targeting the club's sponsors and partners, according to reports from Manchester Evening News.

Several Manchester United fan social media accounts announced the online protest on Tuesday evening, using the hashtag #BoycottUnited and encouraging supporters to leave negative reviews for these companies, send emails to their press offices, and comment on their social media posts.

A graphic displaying Manchester United's sponsors and partners has been created, with posts stating: "No matter how small or how strong your voice is, you have the right to speak. Tell these companies how you feel through reviews and social media."

Qualcomm Snapdragon responded by hiding some angry fan replies beneath its posts. It is understood that Manchester United's sponsorship deal with Qualcomm Snapdragon is worth approximately £60 million per season.

The online campaign targeting Manchester United's sponsors and partners began because some fans believe traditional protests have been ineffective.

Manchester United fans attending matches have continued protesting since the Glazer family's acquisition of the club in 2005 through a leveraged buyout, and Ratcliffe has also become a target during demonstrations over the past 18 months.

Manchester United supporter group The 1958 recently organized a protest regarding the treatment of season ticket holders following a controversial investigation into ticket touts ahead of the Manchester Derby at Old Trafford.

Police estimated approximately 500 fans were present, though more joined as the protest moved along Sir Matt Busby Way toward the stadium.

Manchester United fans are dissatisfied with the club's summer transfer activity. The Red Devils spent £150 million to bring in new players, while also securing free transfers. However, the club failed to sign a left-back to replace Luke Shaw, who has been absent for three matches, and did not prioritize bringing in a backup striker.

Manchester City spent £458 million, the highest in the league, during the transfer window, followed by Chelsea (£342.4 million), Tottenham (£334 million), and Newcastle (£275.2 million).

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