According to Sport, Messi's partnership with Adidas may reach its final chapter in 2027. Meanwhile, the German brand is already preparing its next steps. According to exclusive information from Footy Headlines, Adidas is planning to partner the Argentine superstar with Yamal next year, symbolizing a generational transfer in football.

According to the specialized website for football kits and sports equipment, this initiative carries significant commercial value, marking Messi's gradual handover of his ambassador role within Adidas to Yamal. The Barcelona forward is expected to take on the central role that the Argentine player has held for many years, as Messi approaches the end of his career.
Footy Headlines points out that 2027 will be particularly significant for Adidas's strategy. The website notes that if Messi's career and retirement timeline proceed as planned, that year could mark the final time Adidas releases an exclusive signature shoe line bearing his name.
The Argentine player is nearing the final steps of his "Tango," having said goodbye to the international stage with his national team—leading Argentina to the World Cup final. His club future remains uncertain, though his contract with Inter Miami extends until December 2028.
The Yamal Era
Yamal's rise has made the Barcelona forward one of the most watched players in world football, with a strong chance of becoming the next Ballon d'Or winner. This status also makes him a valuable commercial asset for Adidas and other major brands, as demonstrated during the World Cup in the United States.
The La Masia academy graduate has had several special editions of the Adidas F50, and these speed boots from the German brand are increasingly becoming the symbol of a new generation as his prominence in Adidas's "three stripes" advertising grows.
According to this, Footy Headlines reports that Adidas is preparing to arrange a joint appearance between Messi and Yamal. Images of them together will symbolize how a player who defined an era is passing the torch to the leading figure of the brand's new chapter.
If the plans disclosed by Footy Headlines come to fruition, 2027 could create one of the most iconic moments off the pitch in football. Many still remember the iconic image of Messi and Yamal embracing after the final whistle in New Jersey following the recent World Cup, where Spain claimed their second star.
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Барселона
Л. Месси
Интер Майами
Ламин Ямаль
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