Liverpool Football Club's official website has announced that Turkish Airlines will become the club's main partner from June 1, 2027, with the airline's logo appearing on the front of the shirts worn by the men's team, women's team, and academy from the 2027-28 season onwards.

This partnership marks a new chapter in Liverpool's commercial history and represents the club's first main partner change in 17 years.
Standard Chartered, Liverpool's main partner since 2010, will continue in that capacity through the end of the 2026-27 season before transitioning to a global partner role from 2027-28 onwards, extending one of the longest partnerships in football history.
Throughout 17 years as main partner, Standard Chartered has been part of Liverpool's important journey in recent years, witnessing many memorable moments for the club and collaborating to create positive contributions for fans and communities worldwide.
From June 2027, Turkish Airlines will become Liverpool's main partner. Both organizations have significant global influence and are committed to connecting people across the world.
Liverpool fans are present across all continents, while Turkish Airlines, leveraging its Istanbul hub, connects East and West through the world's largest international flight network. The airline serves more countries than any other airline globally.
This new partnership will also mark a significant milestone in Liverpool's kit history. The front of the shirt is one of the most recognizable positions in world sport, and Liverpool has historically reserved this placement only for long-term and significant partners.
From the 2027-28 season, Turkish Airlines will become part of Liverpool's kit history, and the club will begin a new chapter both on and off the pitch.
Ben Latty, Commercial Director at Liverpool, said: "This is a momentous announcement for us. We are delighted to welcome Turkish Airlines as Liverpool's main partner from June 2027.
"The front of Liverpool's shirt holds a special place in the club's history. Turkish Airlines is a globally renowned company with an extensive international flight network. We look forward to beginning our partnership and building on the strong foundation of special memories since 2005 to foster a lasting relationship.
"This announcement also gives us the opportunity to recognize the extraordinary contributions Standard Chartered has made to Liverpool over the past 17 years.
"They have been an integral part of our journey during an extraordinary period in the club's history. We are delighted that Standard Chartered will transition to a global partner role from June 2027, continuing to be part of the Liverpool family.
"As we prepare to complete this partnership transition, we look forward to the upcoming season and welcoming Turkish Airlines as our main partner from June 2027."
Ahmet Olmuştur, Chief Executive Officer of Turkish Airlines, said: "Liverpool is one of the most recognized and prestigious football clubs in the world, with an extraordinary history and a truly global fanbase.
"We are thrilled that Turkish Airlines will become the club's main partner, and our name will appear on one of the most iconic shirts in world sport.
"As the airline that flies to more countries than any other, connecting people, cultures and continents is core to our business. This partnership brings together two globally recognized brands, both with significant international influence, committed to excellence and the ability to inspire millions of people worldwide.
"This agreement also marks an important new chapter in Turkish Airlines' long-standing support of global sport. We believe sport has a unique power to transcend borders and unite communities.
"As we embark on this new chapter, we look forward to progressing with Liverpool and their global fanbase."
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